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But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisismanagement is trying to save the ship after it has struck and iceberg.
Our Advice: Protect Your Reputation. When it comes to safeguarding your company’s reputation or preparing for an unexpected crisis, think of it like putting on sunscreen. less messy), chemical sunscreens, rather than mineral concoctions, like zinc oxide and titanium dioxide, has substantially increased. Plan Ahead.
But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisismanagement is trying to save the ship after it has struck and iceberg.
I speak a lot to student and marketers alike about social media crisismanagement as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.
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