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It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.
To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. With greater frequency, they are also broadcasting your crisis live on Facebook or Periscope. Take a quick test.
It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.
Our Advice: Protect Your Reputation. When it comes to safeguarding your company’s reputation or preparing for an unexpected crisis, think of it like putting on sunscreen. less messy), chemical sunscreens, rather than mineral concoctions, like zinc oxide and titanium dioxide, has substantially increased. Plan Ahead.
Participating in the destruction of someone else’s reputation can provide a social benefit. Why Your Dignity is So Vulnerable Today: Helping destroy someone else’s reputation has social benefits and costs. This behavior is accompanied by a chemical reward that Marie mentioned in the quote at the beginning of this article.
If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.
I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.
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