Remove Chemicals Remove Ethics Remove Internal
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Clean Beauty Marketing: Navigating Regulations and Consumer Expectations

5W PR

This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. Consumers seek products that are free from harmful chemicals; this includes parabens, phthalates, sulfates, and other potentially harmful ingredients.

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Targeting Teens for E-Cigarettes

Mindful Marketing

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” One good thing is that e-cigarettes don’t have as many harmful chemicals as burned cigarettes.