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Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Landing an interview, let alone a job has never been tougher as we enter 2013. In practice, many people fail at interviews because they are not able to succinctly and successfully say who and what they are. Job seekers still outnumber jobs available by four to one, not very good odds. Do you know who you are?

Chemicals 271
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Great questions can prompt great insight – What should you ask?

PR Job Coach

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome.

Chemicals 188
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249
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The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 133
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How Covid has impacted the climate change conversation on social

NewsWhip

In a recent interview with the World Economic Forum to discuss the Davos Agenda, IKEA’s CEO, Jesper Brodin, said that “we have configured our stores to have a dedicated space to resell the products we take back and the products we use in our showrooms. How does she do it?

Chemicals 148
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). Even a reluctant Apple is dabbling with Twitter of late, or at least is exploring buying ads on Twitter.