Chemicals Interviews Writing 
PR Job Coach
JANUARY 28, 2013
Landing an interview, let alone a job has never been tougher as we enter 2013. Writing and committing to memory a thirty second elevator speech is one of life’s most difficult tasks even if you are a communications professional. Grab your favorite beverage , writing instrument of choice, your favorite easy chair and a relaxed mindset.
Ishmael's Corner
DECEMBER 2, 2014
I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce.
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Sword and the Script
OCTOBER 21, 2014
Apparently, Apple doesn’t want to make friends, or connect with the raving fans that buy the new model and accidentally drop it during TV interviews (in that event, Apple missed the opportunity for an epic Oreo moment ). Even a reluctant Apple is dabbling with Twitter of late, or at least is exploring buying ads on Twitter.
Bianchi Biz Blog
JANUARY 9, 2023
That’s pretty wild for a kid who worked in a chemical plant after high school. If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. What story or stories are you most proud of? Much of my career has spent being a copy editor, designer or manager.
Mindful Marketing
DECEMBER 28, 2019
That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. Other ways firms have attempted to destroy unwanted products have included shredding and landfilling. Unfortunately, there doesn’t appear to be a clear solution.
Bianchi Biz Blog
APRIL 5, 2021
Whether it was covering coal mining, corruption, health care, labor strikes, chemical leaks or many other bizarre stories, my seven years in West Virginia set the stage for my future career – and I wouldn’t trade those seven years for anything else. For many years, I worked with a writing coach named Jim Stasiowski.
Bianchi Biz Blog
JUNE 21, 2022
I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Whether it’s writing about establishing a tire maintenance program or explaining how hydrogen fuel cells work, I get great satisfaction from hearing a reader say, ‘thanks, I learned something from that story.’.
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