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4 Headline Mistakes to Avoid

PRSay

Here are a few of the label heads that have crossed my path lately: Chemical update Manager’s letter Field distribution And, drum roll, please — the worst label head I’ve ever seen, from a marketing piece: Sales Letter If you find yourself writing label heads, then remember, most of your “readers” will never read the text.

Chemicals 178
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies.

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Spotify Playlists to Help You Focus

Critical Mention

According to the Journal of Music Therapy, listening to your favorite music lowers your perception of tension even if the music’s energetic. According to Peter Quily, an adult ADHD coach, listening to music boosts dopamine levels, a brain chemical that helps people focus. Think classical music might be your speed?

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Theranos: Triumph Of PR Over Science?

ImPRessions - Crenshaw Communications

But the story started to fray after the Wall Street Journal reported that, in contrast to the innovative promise of the fingerprick, Theranos was using the same technology as conventional labs for all but one of its blood tests. She was the sole female chemical engineering student in her class at Stanford University.

Chemicals 120
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The Ins & Outs of Book Writing

Karen Freberg

There are some types of writing where you can get a lot of advice and resources on – there are always a ton of webinars and special conference panel sessions when it comes to writing or contributing to specific journals. Did I write a book on chemical spills? However, this is not all of the writing we do as professors.

Writing 105
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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Fred Minnick is an award-winning writer, photographer and Wall Street Journal best-selling author specializing in spirits.

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Meet the Media: Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group

Bianchi Biz Blog

That’s pretty wild for a kid who worked in a chemical plant after high school. How long have you been in journalism and how did you get started? What story or stories are you most proud of? Much of my career has spent being a copy editor, designer or manager. Engineering is the art of overcoming challenges. It has been a minute.