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Wilson award for business journalism. How long have you been in journalism and how did you get started? I worked mostly liquid chemical tankers, but I ran a small company of my own for three years specializing in touring theatrical productions. What advice do you have for PR people that want to pitch you?
In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. I have written or edited tens of thousands of stories over my 34 years of professional journalism, so it’s hard to narrow down this list. I have been in journalism my entire life.
That’s pretty wild for a kid who worked in a chemical plant after high school. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? That said, just be prepared to talk about why the product or advancement your pitching is a benefit to human beings.
We look at the newsworthiness of anything–a safety incident at a chemical plant, a consent decree from the U.S. How long have you been in journalism and how did you get started? How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?
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