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4 Headline Mistakes to Avoid

PRSay

To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Write a unique headline for your unique message. Instead of: Weather update Write: Work from home tomorrow Please stay safe and warm during Detroit’s snow emergency, parking ban Stop ing-ing.

Chemicals 177
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The Ins & Outs of Book Writing

Karen Freberg

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105
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Meet the Media: Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group

Bianchi Biz Blog

That’s pretty wild for a kid who worked in a chemical plant after high school. If I don’t understand why a topic is worth writing about, I’ll never be able to convince a reader to spend time with the story. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

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Baron Janssen or just "Mr. Solvay"

Maxim Behar

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

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Priceless Lessons by Maxim Behar: A Story with Baron Daniel Janssen

Maxim Behar

Maxim Behar writes about his meeting with Baron Daniel Janssen , Chairman of the Board of Directors of the Belgian industrial group Solvay, Chairman of the Council of the European Round Table and award winner for his great contribution to the development of bilateral relations between Bulgaria and Belgium.

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Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Fred Minnick is an award-winning writer, photographer and Wall Street Journal best-selling author specializing in spirits.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. To that end, public communications is a little bit banking – you’ve got to work your whole life and make deposits before you can write checks in retirement. * * *.