Chemicals Marketing Storytelling 
Ishmael's Corner
DECEMBER 2, 2014
Our knowledge in organic search and how we’re creating holistic campaigns to establish online presence comes together in the SlideShare deck, “The Blurring Line Between Digital Marketing and PR.”. Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives?
Sword and the Script
JANUARY 25, 2020
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.
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PRSay
JUNE 11, 2024
Here are a few of the label heads that have crossed my path lately: Chemical update Manager’s letter Field distribution And, drum roll, please — the worst label head I’ve ever seen, from a marketing piece: Sales Letter If you find yourself writing label heads, then remember, most of your “readers” will never read the text.
Masters in Communications
OCTOBER 30, 2018
As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.
Waxing UnLyrical
JUNE 28, 2018
They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. Stories stick. How to Structure Your Story.
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