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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Many brands are adopting sustainable farming methods, such as organic and biodynamic agriculture, which minimize the use of harmful chemicals and promote soil health. By building strong relationships with their community, brands can enhance their reputation and create a positive impact.

Brand 78
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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 249
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Reputation and Crisis Management: “Trust Me On The Sunscreen”

Reputation Us

Our Advice: Protect Your Reputation. When it comes to safeguarding your company’s reputation or preparing for an unexpected crisis, think of it like putting on sunscreen. reported by the New York Times , for containing chemical ingredients that are absorbed into the skin and into the bloodstream, rather than staying on top of the skin.

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A fish rots from the head: reputation needs leadership

PR in High Definition

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.

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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. The bottom line is that your reputation and revenue erodes more with each passing second that your organization remains silent. Do you really want someone known as @shroomy0021 managing your corporate communications?

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” Cost in a crisis is most often a secondary consideration.

Crisis 133
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Why Online Reputation Insults Feel So Good to Attackers

Reputation Specialist Michael Toebe

Participating in the destruction of someone else’s reputation can provide a social benefit. Why Your Dignity is So Vulnerable Today: Helping destroy someone else’s reputation has social benefits and costs. This behavior is accompanied by a chemical reward that Marie mentioned in the quote at the beginning of this article.