Ishmael's Corner

DECEMBER 2, 2014

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce. The debacle was not his fault.

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Storytelling Chemicals Infographics Agency 157

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples B2B Chemicals 124

PRSay

JUNE 11, 2024

Here are a few of the label heads that have crossed my path lately: Chemical update Manager’s letter Field distribution And, drum roll, please — the worst label head I’ve ever seen, from a marketing piece: Sales Letter If you find yourself writing label heads, then remember, most of your “readers” will never read the text.

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Chemicals Writing Journalism Study 178

PRSay

JANUARY 4, 2024

It’s the only way to stand out amongst all of the chemical-vanilla-candle-scented, untouched-by-human-hands, written-by-a-robot messages out there. So how can you best bring more human intelligence to your writing? Tell more stories. Find a poster person. Let your personal voice shine through. Stop expecting readers to read.

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Writing Chemicals Energy Communications 193

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Storytelling Chemicals Advertising Advertising 61

PRSay

DECEMBER 15, 2016

But now it turns out that stories be better than sophisticated legal maneuvers, be the best way to help someone solve a logic problem, and flood our bodies with the same chemical we produce when cuddling with a loved one. Storytelling is a power tool of communication. Master the Art of the Storyteller. The result?

Chemicals 60

Chemicals Storytelling Construction Study 60

Waxing UnLyrical

JUNE 28, 2018

They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. Stories stick. How to Structure Your Story.

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Storytelling Chemicals Nonprofit Agency 82