Ishmael's Corner

DECEMBER 2, 2014

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? Very clever on the part of the ACS to explain the science —and specifically the chemical makeup of Sriracha sauce. The debacle was not his fault.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

PRSay

JANUARY 4, 2024

If so, then join PRSA and Ann Wylie at one of their 2024 writing classes. You’ll learn to write better headlines, leads, stories and more. Whatever your plans/goals/intentions are for 2024, these writing resolutions will help you achieve them: 1. So how can you best bring more human intelligence to your writing?

Writing 193

Writing Chemicals Energy Communications 193

PRSay

JUNE 11, 2024

To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Write a unique headline for your unique message. Instead of: Weather update Write: Work from home tomorrow Please stay safe and warm during Detroit’s snow emergency, parking ban Stop ing-ing.

Chemicals 178

Chemicals Writing Journalism Study 178

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

PRSay

DECEMBER 15, 2016

But now it turns out that stories be better than sophisticated legal maneuvers, be the best way to help someone solve a logic problem, and flood our bodies with the same chemical we produce when cuddling with a loved one. Storytelling is a power tool of communication. Master the Art of the Storyteller. The result?

Chemicals 60

Chemicals Storytelling Construction Study 60