PRSay

JANUARY 29, 2025

With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. A significant government initiative may disproportionately impact the communities you serve or represent.

Policies 151

Policies Government Community Leadership 151

Deirdre Breakenridge

MARCH 24, 2020

Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you. In the spirit of helping, giving and FEELing for others, I’ve decided to do something a little different myself.

Communications 236

Communications Resources Leadership Video 236

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. My colleague says it well: Scientists are people, too.

Communications 78

Communications Nonprofit Storytelling Education 78

Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

Tools 100

Tools Communications Software Google 100

Communications Conversations

JUNE 11, 2021

And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. In our communities. So yeah, social media community guidelines. Hyundai : [link] The post 14 examples that can help you update your social media community guidelines first appeared on.

Guidelines 190

Guidelines Community Social Media Examples 190

Stuart Bruce

OCTOBER 26, 2022

You might not be familiar with the term Community Based Marketing. I wasn’t when I first heard it.

Community 158

Community Crisis Communications Marketing Crisis 158

PRSay

JULY 30, 2024

This self-editing can be dangerous for organizations working on issues and sharing stories directly impacting underrepresented, unheard identity communities. By minimizing our public discussions and values, organizations risk diminishing their impact and limiting the support and services they can provide to these communities.

Communications 185

Communications Construction Community Examples 185

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community. Ask yourself the following questions : Is my company or client involved in philanthropy or community work? The post 3 PR Tips For Better B2B Media Placement appeared first on Crenshaw Communications.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Which is where the packaging and communication of a single, coherent and well-articulated thought are critical. But in addition to a sound communications strategy, targeted audiences, and quality content, message differentiation and amplification here are key. Build a community. Good leaders will listen to that community.

Leadership 398

Leadership B2B Community Viral 398

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

OCTOBER 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Conference Community 347

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Professional communicators might encounter the same challenges when promoting their organizations via think tanks, academic intuitions, nonprofit organizations and traditional media. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 179

B2B Software Ethics Leadership 179

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic. Make a plan. But this is not the time to overpromise.

Employee 374

Employee Viral Small Business Travel 374

Deirdre Breakenridge

MARCH 2, 2020

Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Our mission?

Community 60

Community Twitter Blogging Resources 60

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Is PR Right for me? ”

Corporate 56

Corporate Reputation Community Resources 56

Deirdre Breakenridge

JUNE 14, 2017

Please join the #PRStudChat community on June 27, at 8:30 P.M., Please come join the #PRStudChat community for a dynamic discussion on learning and education. in Communication from Syracuse University, and her Ph.D. in Communication/Public Relations from University of Maryland. What excites you about the future of PR?

Education 322

Education Community Course LinkedIn 322

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. Our brains on stress.

Communications 198

Communications Viral Fashion Public Affairs 198

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. That’s the communication we try to get out to voters. With the Nov.

Communications 185

Communications Video Social Media Facebook 185

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

PRSay

DECEMBER 3, 2024

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” Is your point that your employees give back to the community? Remember, they’re the most powerful form of human communication. ” So how can you tell a great story? Find a story. Find a story.

Case Study 146

Case Study Interviews Newspapers Employee 146

5W PR

MARCH 22, 2025

Making winter sports accessible to everyone takes dedication, planning, and effective communication. These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives.

Strategy 78

Strategy Sports Training Transportation 78

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

At the same time, there’s a bigger incentive for communicators to do the right thing. What does this mean for the PR community? The good news is that PRSA’s ethical guidelines are widely published, taught, and understood by those working in PR and communications. appeared first on Crenshaw Communications.

Ethics 361

Ethics Facebook Case Study Guidelines 361

PRSay

JULY 29, 2022

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 22, 2020

They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. It’s essential to be community-minded.

B2B 276

B2B Social Media Branding Brand 276

The Resolution Blog

AUGUST 10, 2023

In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The Ivors Academy. Understanding the context behind […] The post PR Resolution Meets: Mark Taylor from The Ivors Academy appeared first on PR Resolution — by CoverageBook.

Meeting 296

Meeting Community Data Report 296

PRSay

OCTOBER 16, 2024

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. You just keep being who you are… The most powerful thing our community did was to come out.”

Crisis Communications 166

Crisis Communications Interviews Crisis Community 166

PRSay

AUGUST 16, 2024

Learn more about The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major PR and communication management associations, organizations and institutions, here. There has never been a more important time in our humanity or the world than now for responsible communication.

Trends 154

Trends Communications Ethics Corporate 154

Sword and the Script

AUGUST 9, 2022

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022.

Communications 177

Communications Survey Employee Measurement 177

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Learn more about Onclusive’s Social Listening or start your free trial today.

Social Media 369

Social Media Media Enterprise Viral 369

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. Here are five of the most common. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. The post Top B2B Conferences For PR Visibility appeared first on Crenshaw Communications. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Talk about raising community spirits! The post Best Brand Moves During The COVID-19 Pandemic appeared first on Crenshaw Communications. Coors Light lightens the mood . I hope she shared.

Hotels 282

Hotels Branding Brand Guidelines 282

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization. Crafting messages that resonate with the audience’s values and interests is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78