How Socially Responsible Communications Maintain Your Community Cool
Waxing UnLyrical
MARCH 19, 2013
Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Responsibly-designed research.
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