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PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

Deirdre Breakenridge

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. The special #PRLab chat will help public relations students develop quality, strategic work for nonprofit clients.

Nonprofit 387
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ICON 2024 Q&A: Impact Communications With National Geographic’s Dolly Maiah

PRSay

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. My colleague says it well: Scientists are people, too.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Image Credit: Pixabay. Now is the perfect time to begin.

Community 206
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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

Nonprofit 148
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Living With a Purpose: Changing Lives Through Nonprofit Work with Morgan Roth

PR for Anyone

Morgan Roth is the Chief Marketing Officer for the Muscular Dystrophy Association (MDA), a leading nonprofit organization dedicated to transforming the lives of people affected by neuromuscular diseases. She brings her passion for storytelling and advocacy to help amplify the voices of the neuromuscular community. Find us on

Nonprofit 130
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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

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Making Supplements Accessible: A Strategic PR Approach for Industry Leaders

5W PR

Building an Accessibility-First PR Framework The foundation of accessibility-focused PR requires a fundamental shift in how supplement brands communicate with their audiences. Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist.