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Sustainable Travel Marketing: Engaging the Eco-Conscious Traveler

5W PR

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316
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Why Your Tourism Board Should Network with Travel Agents

5W PR

Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By partnering with travel agents, tourism boards can leverage these existing networks.

Tourism 88
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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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The To-Do List for Every New Corporate Communications Manager

Prakkypedia

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107
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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

How did Scott’s team keep the state’s tourism afloat? They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. They just weren’t there. What was their expectation?

Crisis 120
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Get Into a 7C Frame of Mind: Shonali Burke’s’ Guide to Social PR

Cision

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. Your community is the jewel in social PR’s crown. To keep it sparkling, spend time building, educating and nurturing your community. The Swedish Tourism Bureau did just that with their campaign, The Swedish Number.

Tourism 149