ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. Plan Well and Double-Confirm. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

Melissa Agnes

FEBRUARY 24, 2014

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. Not good at media interviews? Crisis Communications' 4) Stay in the “Now”.

Communications 236

Communications Crisis Communications Crisis Exercises 236

ImPRessions - Crenshaw Communications

JULY 30, 2020

You are subscribed to numerous Slack channels for different accounts and are in constant communication with your team all day long. . You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. . Let me know on Twitter @colleeno_pr. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

MARCH 27, 2020

They usually originate in conference rooms, assembled with one’s team, all seated together. While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday. And, here’s the bigger question.

Conference 310

Conference Meeting Interviews Crisis 310

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 295

Leadership Industry Conference Trade Shows 295

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 139

Trends Communications Conference Leadership 139

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Or it would be siloed in the HR department, who never spoke with PR or communications. C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. Today, employer branding is a business imperative.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . Like an out-of-town tryout before a show opens on Broadway, a series of trade media interviews could be a fine first step for a new brand spokesperson. Encourage honest feedback.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Set workflow and communications processes right away. Each client is different and prefers to work in certain ways. Do a deep dive. Be curious.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The post AdTech Pubs Every PR Pro Should Be Reading appeared first on Crenshaw Communications.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

APRIL 1, 2021

It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. It’s like podcasting and live conferences had a baby. The post PR, Clubhouse, And The Coming Social Audio Wave appeared first on Crenshaw Communications. makes it 200x harder.”

Leadership 321

Leadership Conference Sports Meeting 321

PRSay

OCTOBER 8, 2018

The PRSA Foundation has the singular mission of increasing diversity and inclusion in the communications profession, educating and empowering rising diverse talent with the potential to become the next generation of leaders.

Conference 128

Conference Education Leadership Travel 128

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  A well-prepared PR team can formulate effective crisis communication strategies, handle media inquiries, and provide timely updates. 

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention. Be sure to follow up with a journalist after the interview.

Interviews 208

Interviews Media Construction B2B 208

Remote PR Jobs

JULY 19, 2024

Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients. RemotePRJobs : RemotePRJobs is a specialized online platform tailored for PR and Communication professionals seeking remote opportunities.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

MARCH 3, 2020

It’s also an opportunity to communicate a strong point of view and offer insights about what it means and what business customers should do. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Here’s how to take advantage of newsjacking for B2B companies. Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

5W PR

JANUARY 14, 2025

Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Understand their preferred communication channels and engagement styles. Analyze their recent coverage, areas of interest, and preferred interview formats.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

MAY 8, 2018

I also learned some of the most effective ways for companies to use social media, including communicating with the public and keeping media profiles up-to-date. During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. Broadening Network.

Education 232

Education Conference Meeting Social Media 232

Critical Mention

MAY 15, 2019

We’re hosting webinars, courses, summits, and conferences. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring. Larry: We’re doing a lot to generate brand awareness, but one overarching theme is to help marketers improve their game. One primary goal is to help marketing agencies.

Interviews 123

Interviews Facebook Software Social Media 123

PRSay

DECEMBER 12, 2024

Just as you would prepare for any media interview or new business pitch, taking time to reflect before your review will help you take control of the narrative, highlight your impact and demonstrate your potential for growth. Think ahead about resources. What do you need to excel in the coming year?

Measurement 140

Measurement Resources Examples Conference 140

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. And communicator. The post Interview with Ann Handley appeared first on Critical Mention - Media Monitoring.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. Typically the more you explore the issue the more possible choices open up.

Crisis 249

Crisis Chemicals Television Crisis Management 249

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

Flack's Revenge

DECEMBER 11, 2014

The following is a summary of the interview; you can request a full copy by visiting this link. Is it appropriate to communicate with most reporters in Mandarin? A press conference is considered a good way to get connected with local media outlets, especially for new companies. vs. China, and shed light on effective tactics.

Print 201

Print Transportation Conference Technology 201

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She is currently a graduate student at American University where she studies Strategic Communication.

Engineering 383

Engineering Hotels System Television 383

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. Regardless of the platform, what do you think makes a compelling story?

Conference 97

Conference International Internal Travel 97

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. can also use conferences to elevate people lower down on the totem pole that still have ideas to share, ones that might have otherwise gone unheard.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Here at Crenshaw, we have a PR specialist (who happens to be yours truly) dedicated to both conferences and industry awards. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

Agency 188

Agency Publicity Media Training Training 188

Stern + Associates

OCTOBER 3, 2024

Build out a messaging A book will typically have a central idea that’s being communicated, but it’s important to also identify as many relevant audiences as possible and angles that will appeal to them. A dedicated communications team can help quickly turn around incredible content on a regular basis.

Strategy 104

Strategy Communications Conference Leadership 104

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are some of the key components of a successful communication strategy?

Enterprise 227

Enterprise Groups Policies Conference 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. But, what if the logical media spokesperson is the founder, and the founder can’t communicate? Yet, bad things still happen to good PR people.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. But, what if the logical media spokesperson is the founder, and the founder can’t communicate? Yet, bad things still happen to good PR people.

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. .” The glare of media attention can burn if you’re not careful.

Corporate 195

Corporate Training Reputation Media Training 195

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. Don’t be too prepared for that CEO interview. The best way to measure PR is by the number of interviews secured.

Skype 149

Skype Interviews Viral B2B 149