ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. But there’s some good news in the conference world for PR planners. Event producers and programmers are scrambling to adapt.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . If you’ve spoken at industry conferences, upload the video. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MAY 11, 2022

Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. For those registering for their first hybrid or virtual conference, it might be tempting to approach the event as a throwaway.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Top Ad Tech Conferences For PR Exposure. Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Need moral support?

Conference 319

Conference Privacy Twitter Leadership 319

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

Melissa Agnes

OCTOBER 1, 2014

It’s the moment we’ve all been dreading and the Centers for Disease Control and Prevention (CDC) was quick to respond – as they absolutely needed and prepared to be – by holding a press conference which was also live streamed online. A look at CDC’s crisis communication in the initial hours of the U.S.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Seize the stage at conferences. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Stern + Associates

AUGUST 13, 2024

Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. Curating Speech Topics Speech topics should reflect both the speaker’s expertise and the interests of the conferences being targeted.

Conference 127

Conference Leadership Corporate Pitching 127

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . In a pre-COVID world, this feature would have been great to use during industry conferences and events. Share clips from virtual conferences with short soundbites of high-impact statements from business leaders.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Sword and the Script

SEPTEMBER 24, 2024

One study found roughly two-thirds of B2B marketers had no direct communication with customers. This is a true leadership challenge because the change has to be cultural. As the program grows, you might bring in marketing team members to work closely with the customer advisory board and customer conferences.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

APRIL 1, 2021

It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. ” Clubhouse can drive PR thought leadership potential for PR. It’s like podcasting and live conferences had a baby. Its pedigree, too, generated buzz.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 139

Trends Communications Conference Leadership 139

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. My colleague says it well: Scientists are people, too.

Communications 78

Communications Nonprofit Storytelling Education 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Or it would be siloed in the HR department, who never spoke with PR or communications. C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. Today, employer branding is a business imperative.

Brand 333

Brand Branding Employee Engineering 333

PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. The same holds true for internal communications.

Communications 218

Communications Employee Video Google 218

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? It was five and a half hours before a news conference was held. It’s time to face the music.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple. The campaign highlighted the lack of gender diversity among speakers at events for key industries and culminated with a full-day conference on International Women’s Day showcasing business women in C-level positions. About Crenshaw Communications.

Communications 156

Communications B2B Web Conference 156

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

As any good PR person knows, it can help establish credibility for a C-level executive among industry peers and be part of an effective thought leadership campaign. 2020 saw in-person conferences move online, but our experts are still in demand. The post A PR Pro’s Letter to Santa Claus appeared first on Crenshaw Communications.

Banking 310

Banking Creativity B2B Conference 310

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

JULY 7, 2021

Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. The post 6 Things PR Agencies Should Never Say appeared first on Crenshaw Communications. How do PR pros do this? It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

Stern + Associates

AUGUST 14, 2024

Consulting firm communications will be key to differentiation and driving value. Consulting firm communications around AI begin with a good story Though the AI buzz of the past year quickly invited a huge amount of investment across nearly every industry, some have begun to question where the “where” is. Here’s how.

Communications 127

Communications Leadership Conference Social Media 127

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To show leadership during a serious crisis situation. Here are some of the most common. . To signal a cultural shift.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. A press conference should give the media something of value.

Conference 202

Conference Training Small Business Leadership 202

PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. He spoke with John Elsasser, PRSAs publications director, about his leadership style, what drew him to PRSA and how he defines success. How do you describe your leadership style? Those things are key to my leadership style.

Nonprofit 112

Nonprofit Leadership Internal International 112

PRSay

MARCH 11, 2021

Sitting in a conference room with co-workers. For me, this pandemic has revealed something surprising — and it’s not about my hygiene; rather, I’ve discovered that the less we’re together, the more we communicate. We’re already communicating more than ever — but is anybody really paying attention? Dining in a crowded restaurant.

Communications 196

Communications Conference Course Meeting 196

PRSay

MARCH 6, 2020

For communications professionals, it’s imperative to be proactive and bring together key people within your organization for planning and strategizing sessions. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language. Being proactive.

Communications 212

Communications Employee Crisis Policies 212

PRSay

OCTOBER 8, 2018

The PRSA Foundation has the singular mission of increasing diversity and inclusion in the communications profession, educating and empowering rising diverse talent with the potential to become the next generation of leaders.

Conference 128

Conference Education Leadership Travel 128

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Why should I enter for awards? Who should I enter?

B2B 295

B2B Industry Company Case Study 295

Deirdre Breakenridge

OCTOBER 22, 2014

You are responsible for a large conference with a keynote speaker from out of town. Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. . · Your competitor launches a brilliant new social media campaign. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Tech conference programming teams begin developing their themes, tracks, and agendas many months in advance, of course.

Conference 173

Conference Leadership Sports Policies 173

Melissa Agnes

OCTOBER 24, 2014

Within this post, @kfreberg explores how WhatsApp and News Deeply are being used for communication and updates within the Ebola crisis. WhatsApp As An Ebola Crisis Communication Strategy. Must attend: The Law Enforcement Social Media Online Conference. From The Crisis Intelligence Blog. Learn more and register here. Listen here!

Crisis 218

Crisis Crisis Communications Conference Government 218