The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. The hype is just off the charts.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

5W PR

SEPTEMBER 30, 2024

As cold and flu season approaches, medical practices face increased patient volumes, heightened media attention, and the need for clear, consistent communication about health and wellness. A PR agency can help doctors and healthcare providers communicate preventive tips and best practices for managing cold and flu symptoms.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

PRSay

OCTOBER 11, 2019

In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team. Maybe it’s their boss, for instance. Determine wh a t your client wants out of their metrics.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. You’ve worked with some of the world’s largest pharmaceutical companies. So it’s important to be mindful and thoughtful of how you communicate. . healthful) lives.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? First Shkreli raised consumer ire by increasing the price of antimalaria drug Daraprim by more than 5,000 percent. What was her corporate communications team thinking? So, is all forgiven?

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ISEBOX

OCTOBER 26, 2016

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. ISEBOX: YES. Advantage: Draw.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. It’s purpose-built for the enterprise communications function, integrating the diverse needs of multinationals and the collaboration needs of large teams.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. It’s purpose-built for the enterprise communications function, integrating the diverse needs of multinationals and the collaboration needs of large teams.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Production Team.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. Inclusion on the preventive list would eliminate cost pressure for consumers while letting Mylan keep the EpiPen at the current price, or even keep raising it.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Bianchi Biz Blog

JULY 22, 2024

In this next blog post in the series, Andy See Teong Leng of Perspective Strategies in Kuala Lumpur, Malaysia, describes the business and communications environment in Malaysia and offers advice to businesses navigating his home market. of Malaysians using social media to consume news content while 30% follow influencers.

Marketing 101

Marketing Tourism Local Government 101

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Shift Communications

NOVEMBER 20, 2017

Consumer health and fitness. Consumer technology. Pharmaceutical companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

PRSay

MAY 9, 2023

EMV is a limited metric because it does not weigh the broader but less-tangible impact that traditional media, prominent social media personalities, celebrity influencers or popular blogs might have beyond what they communicate in the PR placement itself. EMV is a mysterious metric. Does EMV even matter? Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Communications Conversations

MAY 20, 2020

For example, for each feature-length, 50-minute show, J&J typically will “chop up” that show into smaller, more consumable “sound bites” they can also promote on each social network. It’s about how J&J is promoting and merchandising the show.

Journalism 148

Journalism Brand Branding Interviews 148

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. Consumers are savvy and you risk insulting them. Harvard Business Review conducted a survey on what makes consumers “sticky,” i.e., more or less likely to convert based upon a marketing message. A ban…on ALL DTC marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Mindful Marketing

FEBRUARY 14, 2021

Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages. In Super Bowl ads and in other communication, that consistency makes for “ Mindful Marketing.” ” Subscribe to Mindful Matters blog.

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

PR in High Definition

MAY 31, 2017

Trust plays a big role in modern commerce and communications. But…would you trust Amazon to deliver your pharmaceuticals? Will consumers truly trust Amazon? If your communications team and operations team are well-linked, then you know that you can do something about feedback and questions you receive.

Communications 48

Communications Brand Branding Pharmaceuticals 48

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Regeneron Pharmaceuticals. BlackBerry.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

Ethical Voices

JULY 24, 2023

At the heart of it, I am a communicator and an advocate. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate. I know there are some in our business that look at communications as much like legal defense, everybody’s entitled to have their story be told.

Ethics 78

Ethics Government Pharmaceuticals Policies 78

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Global Reporting Initiative’s website is a resource that corporate communicators and PR pros should bookmark.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Business to consumer —ordering products from a business and paying for that product online, like ordering clothes or groceries from an online store.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. This way, you can best target, communicate and serve up the most relevant content to each vertical. Consumers are more willing to trust peer reviews or recommendations than a company.

Marketing 52

Marketing Technology Internal International 52

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Communicating with Educated Patients. Patients are also consumers.

Pharmaceuticals 70

Pharmaceuticals Media Relations Media Healthcare 70

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Communicating with Educated Patients. Patients are also consumers.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. EpiPen price causes outrage.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202