Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Despite differing execution methods, the fundamental principles remain consistent.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. By Alise, Associate Vice President, Beauty & Wellness.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Originally seen on Forbes What technology PR agencies do is not rocket science. Instead, be professional and courteous.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Share in the company Slack.

Media 100

Media Advertising Advertising Print 100

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. The post Last-Minute PR Tips For A Successful CES appeared first on Crenshaw Communications. Your main objective?

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Cision

FEBRUARY 19, 2016

CNET is a multi-faceted consumer technology site featuring some of the most knowledgeable journalists in their niche. As you know journalism is a highly deadline-driven, it is important to be mindful of timelines when you are communicating. If you are at a trade show, don’t be afraid to set up a face-to-face meeting.

Pitching 120

Pitching How To Trade Shows Case Study 120

Polaris

DECEMBER 9, 2014

According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Read more here. Content Marketing'

B2C 194

B2C Content Marketing Study Trends 194

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year.

Trends 94

Trends Trade Shows Community Instagram 94

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. It can also help you communicate your company values. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service.

Writing 96

Writing How To Media Guidelines 96

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Shift Communications

NOVEMBER 4, 2016

The teams here at SHIFT excel at PR and integrated communications. You’ll also gain access to emerging tools and technologies within PR and integrated communications. Do you have experience in B2B tech but want to broaden your knowledge to consumer clients? They get you. Will I join a specific practice group at the PR agency?

Agency 60

Agency Healthcare Trade Shows Measurement 60

PRSay

MARCH 23, 2021

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser.

Crisis 88

Crisis Employee Trade Shows Local 88

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. The alternative?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Solo PR Pro

JUNE 8, 2021

Wanting to clear up any confusion as to her expertise, Nicole returned to school, pursuing a master’s of corporate communications at Baruch College, and doing so while continuing to work her full-time job. “I I finished my Master's in five semesters, and I like to brag about that because that was a lot,” she said.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Bianchi Biz Blog

DECEMBER 2, 2021

Therefore, today, auto and vehicle technology suppliers need to be more strategic than ever, to rise above the competitive din with credible, clear communications about their technology expertise, products, services, features and customer benefits. 5) We don’t need PR, it’s too expensive.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

Study 40

Study Trade Shows Retail Financial 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

JUNE 30, 2022

You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. Journalists who are tasked with covering the show can become burned out quickly … some even before they arrive in Las Vegas.

Automotive 74

Automotive Mobile Technology Resources 74

Prohibition

JANUARY 3, 2017

Businesses can use this new form of content to provide commercial communications like interesting Q&As with influencers and behind the scenes content for hardly any budget at all. Opportunities for those who deal with social is huge. Briefed by Keepmoat to make its presence at the conference stand out… Tags: social, twitter, pr.

Twitter 48

Twitter Social Media Trade Shows Video 48

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Cision

MAY 23, 2017

However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new. Trade shows and events offer the perfect opportunity for companies to experiment. How do you want your consumers to feel when using your product or service? But what happens afterward?

Industry 195

Industry Trade Shows Marketing Film 195

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

B2B buyers consume information from a range of sources. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”. 28% “peers/colleagues,”.

B2B 97

B2B Trade Shows Survey Study 97

Beyond PR

MAY 23, 2017

However, with the risk/reward balance uncertain, many PR and communications professionals are hesitant to try something new. Trade shows and events offer the perfect opportunity for companies to experiment. How do you want your consumers to feel when using your product or service? But what happens afterward?

Industry 76

Industry Trade Shows Marketing Film 76

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. CES has created a ‘show-within-a-show’ for vehicle technology.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

The Hoffman Agency

JANUARY 27, 2020

29 years later, my interests were decidedly different (but perhaps no less geeky), as I went there for my very first Consumer Electronics Show to support our Tuya client in showing off their AI+IoT platform for smart home devices. You have to show you are relevant, which boils down to: you have to matter to the everyday person.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? Transparent communication is crucial to inbound marketing, as it enables: Leads to move more seamlessly through the funnel from marketing to sales. Sales Team: Marketing’s relationship with sales must change.

Marketing 45

Marketing Engineering Resources Corporate 45

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. In a world saturated by content, brands must communicate value and spark an immediate interest for their followers. As a result, social media growth is crucial for continued success.

Social Media 56

Social Media Marketing Media Trade Shows 56

Konnect Agency

JANUARY 7, 2022

The partnership continued to grow with vet trade show opportunities, offering another platform for Zesty Paws to speak directly to a Vet audience and grow their awareness. Recommendations from a trusted professional can help a brand build credibility and trust with consumers. Backing Your Brand with Credible Professionals.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

The partnership continued to grow with vet trade show opportunities, offering another platform for Zesty Paws to speak directly to a Vet audience and grow their awareness. Recommendations from a trusted professional can help a brand build credibility and trust with consumers. Backing Your Brand with Credible Professionals.

Agency 52

Agency Marketing Media Trade Shows 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48