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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

I simply stole narrowed down themes based on this Hotwire Communications Trend Report. Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), and consumers want to be free to move from place to place over space and time.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications. This is where PR excels.

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How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Social Targeting on Snapchat. Snap Lifestyle Categories.

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Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.

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Behind the Headlines With Sophie Raine

Cision

As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. If your PR strategy looks the same as your competitors, progress will be a challenge. Use your creativity.

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Traveler Expectations for In-Flight Technology

Cision

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. As technology offerings continue to advance, consumers expectations will also evolve.

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Why 99% of companies should completely forget about brand journalism

Communications Conversations

I realize, to an extent, that since so many stories are shared and consumed on social these days that the source is often minimized, but to say the source doesn’t matter. Who wants to get their news from a wireless service provider? One is written by a team of freelancers who may or may not be trained journalists.