PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. Interested in learning more about visual storytelling? Evaluation.

Storytelling 137

Storytelling Video Strategy Analytics 137

Cision

MAY 25, 2017

Global Chief Marketing Officer at Mercer, Jeanniey Mullen, had a lot of insight on what makes a story catch fire. The formula she says communicators should focus on is Authentic, Inspirational and Relatable or A.I.R. As a veteran of the marketing industry, Akeroyd argues that it is all about attribution.

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This year’s program spans several areas related to content strategy, including analytics and performance, user experience design, workflows and stakeholders, content design for AI and bots, editorial assignments and calendars, and hiring and staff management.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

MAY 25, 2015

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. A consistent message is much easier to communicate, and it’s far more resonant. Generates third-party validation.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. ” Richard Sharp, VP of Marketing, Networked Insights.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Crises communications – it’s not a ?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. Best Practices Featured Content Marketing multimedia Photography podcasts video' But how can you get started? “ Want to become a multimedia master?

Storytelling 120

Storytelling Mobile Video Viral 120

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Contently - Strategy

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 133

Content Marketing Marketing Consumer Strategy 133

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Voice reflects your culture, amplifies your story & communicates w/ empathy w/ people you want to reach.” “Content is a filter that can qualify your audience better.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

The Hoyt Organization

MARCH 8, 2024

The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. Utilize Content Marketing Content marketing can amplify your brand story to a wider audience and make it more discoverable.

Storytelling 91

Storytelling Brand Branding Consumer 91

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you.

Brand 173

Brand Branding Storytelling Video 173

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Software Education LinkedIn 233

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

MAY 10, 2022

From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. The vacation or the webinar?

Case Study 193

Case Study Writing Training Engineering 193

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Lauri Pehar Borsh

FEBRUARY 13, 2014

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Take it to your audience! Read the full article here …

Storytelling 83

Storytelling Brand Branding Corporate 83

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post 3 Visual Content Marketing Strategies You Should Know appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Content Marketing 60

Content Marketing Strategy Storytelling Marketing 60

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Deirdre Breakenridge

APRIL 10, 2017

No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. Each year brings new technology and new table stakes skills for communications professionals. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Case Study 170

Case Study Engineering Measurement Big Data 170

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 119

Video Communications Strategy Product Launch 119

Beyond PR

JUNE 21, 2016

Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. Because of this, video adoption will continue to rise not just with audiences, but also marketers.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Cision

JULY 6, 2016

Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. What are you most excited for in your new role as content manager at Steinreich Communications Group? I’ve always enjoyed storytelling and writing. Have a plan.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214