PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Earlier in my career, I developed content for a corporate intranet that reached 50,000 employees. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

Melissa Agnes

OCTOBER 5, 2014

We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. How can you go about developing and implementing a corporate culture that is truly transparent, and what are the repercussions of not doing this?

Crisis Management 224

Crisis Management Crisis Corporate Internal 224

Waxing UnLyrical

MAY 2, 2017

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. I reported this to LinkedIn and it was immediately removed.). I believe I’m entitled to voice my own opinion on my own LinkedIn page.

LinkedIn 111

LinkedIn Banking Training Social Media 111

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? The same applies to LinkedIn, Instagram and most social media platforms with the exception of Twitter.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Social media is a great tool for corporate and personal branding. Another great clean up would be to polish that LinkedIn profile. In the business world, LinkedIn is the go-to place to present yourself. The post A PR Spring Cleaning Checklist appeared first on Crenshaw Communications. Social media audit.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

OCTOBER 1, 2020

But, LinkedIn? Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. So, video, it and of itself, is hardly a trend in 2020.

LinkedIn 128

LinkedIn Video Trends Company 128

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Polaris

SEPTEMBER 28, 2015

Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 1 Complete Your LinkedIn Profile.

LinkedIn 100

LinkedIn Groups Infographics Social Media 100

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. The need for clearly communicated and achievable goals – and how to structure your crisis plan to accomplish this. Connect with him on LinkedIn. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Mike McKenna on Twitter.

Crisis 233

Crisis System Crisis Management Corporate 233

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Technology 246

Technology Company Banking Education 246

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

Internal 139

Internal International Communications Strategy 139

ImPRessions - Crenshaw Communications

APRIL 1, 2021

The corporate presence is there, but through company executives and founders, not logos. Not to be outdone, LinkedIn just confirmed it’s testing a “social audio experience” for its own app. The post PR, Clubhouse, And The Coming Social Audio Wave appeared first on Crenshaw Communications. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values.

Company 174

Company Conference Corporate Leadership 174

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. It’s free or corporate jargon. Not Microsoft’s Satya Nadella.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Connect with Melissa on LinkedIn. Have a listen.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Communications Conversations

NOVEMBER 30, 2018

Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. Today, I wanted to take a look at four trends I saw in the report that I thought were particularly interesting–and trends I thought had direct implications for folks who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Communications Conversations

APRIL 30, 2018

Two-fifths (42 percent) report missing critical information necessary to do their job caused by ineffective communication tools, with nearly half saying this was at least a weekly frustration. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology.

Employee 94

Employee Technology Communications Corporate 94

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. But, LinkedIn can be a channel for this, too.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Communications Conversations

NOVEMBER 19, 2021

2021 was the year executives got more active on LinkedIn. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These execs were just mouthpieces for the company. Any list of examples of corporate CEOs and authenticity has to begin with Spanx CEO, Sara Blakey.

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Any communication will be far more effective if written clearly and concisely with the key news in the lead. These forms of content can be created on the heels of a successful press release to reinforce the organization’s message and help tell a broader story of success, growth, or maybe corporate values. . It can build credibility.

SEO 221

SEO Data B2B Writing 221

Melissa Agnes

APRIL 11, 2015

A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. How they train their digital volunteers for effective emergency and crisis communications. Connect with Melissa on LinkedIn. Learn more about Curtis and connect with him on LinkedIn.

Social Media 174

Social Media Crisis Management Crisis Media 174

Cision

JULY 26, 2017

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Social Targeting on LinkedIn. Linkedin gives you three ad options: Because of unique features like InMail, there are some interesting options for social targeting on LinkedIn.

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Here are our top considerations for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership that will create brand relevance.

Social Media 113

Social Media Communications Media Leadership 113

Sword and the Script

AUGUST 18, 2020

That’s how LinkedIn, which owns SlideShare for the moment, set it up in an email to users on a Saturday night. LinkedIn acquired SlideShare in 2012. Four years later, LinkedIn was in turn, acquired by Microsoft. Professional communicators that have worked on similar messages know these things go through all sorts of review.

Ethics 99

Ethics Communications Survey Corporate 99

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Communications Conversations

OCTOBER 6, 2020

LinkedIn recently unveiled “Stories” on its platform. Let me summarize the reaction for a vast majority of LinkedIn users: UGH. I don’t think I’ve seen a single person who works for an agency or corporation post in Stories yet! LinkedIn trends older. What’s more, LinkedIn trends male.

LinkedIn 88

LinkedIn Branding Brand Mobile 88

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93