5W PR

FEBRUARY 26, 2025

PR strategies focused on accessibility do more than tick a corporate social responsibility box – they open new revenue streams, build lasting customer relationships, and position brands as market leaders. Traditional PR approaches often miss key segments of the population who could benefit most from supplementation.

Industry 78

Industry Nonprofit Guidelines Community 78

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.

Reputation 78

Reputation Crisis Insurance Insurance 78

PRSay

FEBRUARY 16, 2021

Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. . These kinds of issues are challenging, high-stakes situations for any communications executive.

Communications 158

Communications Ethics Leadership Reputation 158

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 172

Measurement Communications Banking Survey 172

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Authored by Casey Boggs , ReputationUs.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 256

Conference Content Marketing Marketing International 256

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference. Location: New York City, New York. Hashtag: #PRWeekAwards. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

PRSay

MAY 16, 2018

With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. Fake news, cyber security, pandemic disease and natural disasters illustrate the demand for leaders who are skilled in strategic communications. But content variety remains.”.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

PRSay

MAY 13, 2022

Previously, he held senior communications positions at Sears, Sara Lee Corporation, Pitney Bowes and Eli Lilly. Given his extensive experience in the agency, corporate and academic sectors, PRsay asked Culp for his thoughts on effective internship programs today. He is also the author of Culpwrit , the PR career blog.

Nonprofit 147

Nonprofit International Internal Corporate 147

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? This Bay Area nonprofit institution has been close to our hearts for more than 40 years. At ODC, Landis Communications Inc. Landis Communications Inc.’s At Landis, we’re all about communications.

Community 98

Community Communications Nonprofit Corporate 98

PRSay

JANUARY 24, 2025

After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater.

Course 67

Course Publicity Nonprofit Leadership 67

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. Gifts for Good.

Company 157

Company Nonprofit Apparel Banking 157

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Waxing UnLyrical

APRIL 5, 2018

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Publicize your work.

Nonprofit 61

Nonprofit Community Employee Energy 61

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Looking to the past.

System 189

System Public Affairs Employee Nonprofit 189

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Waxing UnLyrical

APRIL 15, 2013

I had an interesting (to me) exchange of thoughts with a reader of my own blog recently on the subject of person-to-person communication. That we should be exploring ways in which to improve our online communications. Impersonally delivered electronic communication isn’t going to cut it. (Ed: Today’s Tax Day in the U.S.

Communications 102

Communications Publicity Skype Nonprofit 102

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Reputation Us

SEPTEMBER 11, 2019

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations.

Survey 74

Survey Reputation Corporate Banking 74

PRSay

JANUARY 11, 2021

I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus. All of this growth in the communications infrastructure, and the communications ecosystem, is squarely in the purview of people with broad strategic communications backgrounds — and that’s PR people.

Energy 182

Energy Journalism Leadership Meeting 182

Reputation Us

NOVEMBER 3, 2022

The post University of Oregon School of Journalism and Communication Students Enroll in ReputationU appeared first on ReputationUs. In response to this demand, we created ReputationU to instruct and transform professionals and students to become certified Reputation Protectors.”.

Journalism 78

Journalism Communications Nonprofit Reputation 78

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. She also volunteers with several nonprofit organizations. There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables.

Nonprofit 158

Nonprofit Case Study Corporate Tools 158

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. In 2023, the oldest Gen Zers will turn 26 years old. The youngest members of Gen Z turn 11 in 2023. Look for them and help them grow.

How To 162

How To Employee Leadership Nonprofit 162

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. is Communications Coordinator at the Parkinson’s Disease Foundation where she promotes PDF’s work to help end Parkinson’s. Margaret DeJesus : Margaret DeJesus, M.S.,

Social Media 150

Social Media Pitching Media How To 150

PRSay

JANUARY 9, 2020

Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations.

Trends 167

Trends Nonprofit Consumer Newspapers 167