ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. There should also be participation opportunities for distributors and partners, and support in some fashion from every corporate department.

Corporate 168

Corporate How To Employee Nonprofit 168

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

SEO 153

SEO Corporate Blogging Storytelling 153

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? I see illustrations.

Storytelling 165

Storytelling Web Case Study Brand 165

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. The high-end method is a partnership with an industry analyst or research firm to create a piece of branded research as a corporate communications centerpiece. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

Employee 151

Employee Communications Storytelling Corporate 151

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Insurance 329

Ishmael's Corner

SEPTEMBER 9, 2014

One of the best parts of my job involves conducting storytelling workshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. I think he’s getting the hang of this storytelling stuff. for the PDF reprint. In a hammock.

Storytelling 128

Storytelling Journalism Corporate Communications 128

Ishmael's Corner

MAY 13, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Company 167

Company Communications Storytelling Facebook 167

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey.

Storytelling 120

Storytelling Skype Energy Software 120

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” To cycle back to the initial qualm raised by the communicator in my Art of Storytelling Master Class, it’s possible wordplay may confuse your readers.

Tools 141

Tools Communications Storytelling Newspapers 141

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

Cision

DECEMBER 6, 2017

Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence. Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 95

Survey Media Relations Corporate Communications 95

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Communications Conversations

APRIL 6, 2015

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? But, I guess it depends on your view of “storytelling.” ” I view storytelling as a multi-faceted process. Storytelling happens in print. Would that have legs? It happens via video.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 256

Conference Content Marketing Marketing International 256

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Ishmael's Corner

AUGUST 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’re in the business of communications. The post The Communicator’s Guide to Deciphering Acronyms appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 167

Storytelling Agency Communications Publicity 167

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Stuart Bruce

OCTOBER 29, 2015

Think how much more compelling a story about yet another mobile app start-up becomes if it’s about overcoming the monster of an incumbent corporate cartel, or the rags to riches story of its founder, or her quest to be the best, which needed a voyage and return to achieve, with comedy and tragedy along the way, all after a traumatic rebirth.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk communicators run is that we never get heard at all. Communicates better.

Creativity 187

Creativity Writing Storytelling Study 187