Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

Communications 190

Communications Crisis Communications Corporate Crisis 190

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. See you on February 17th!

Healthcare 150

Healthcare Community Twitter Communications 150

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Follow her on Twitter and LinkedIn.

Employee 190

Employee Communications International Internal 190

ImPRessions - Crenshaw Communications

JULY 24, 2023

I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” ” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” Did they articulate a rationale for Twitter’s new logo?

Twitter 156

Twitter Banking Brand Branding 156

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 157

Twitter Survey Journalism Social Media 157

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. This year’s theme is “Transforming the Landscape.” 3, Americans will cast their votes for President and for state and local candidates. Check Vote411.org

Communications 202

Communications Nonprofit Employee Local 202

Melissa Agnes

OCTOBER 5, 2014

We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. How can you go about developing and implementing a corporate culture that is truly transparent, and what are the repercussions of not doing this? Running time: 35:57.

Crisis Management 224

Crisis Management Crisis Corporate Internal 224

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

Across the corporate world, this is probably the most overused phrase. Let me know on Twitter @ colleeno_pr. . The post 10 Phrases To Delete From Your PR Vocabulary appeared first on Crenshaw Communications. A few years ago, maybe it meant something different but now it seems outdated. What does it mean today?

Course 418

Course Meeting Industry Corporate 418

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Hence, any decision they make regarding the crisis and the communications around it, is a flawed decision.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Another great source is a journalist’s personal Twitter. Social media is a great tool for corporate and personal branding. Before scheduling that post on Twitter or Instagram, think about your goals and what message you want to convey. Let me know on Twitter @ colleeno_pr ! . Check in with reporters.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? The same applies to LinkedIn, Instagram and most social media platforms with the exception of Twitter.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. The need for clearly communicated and achievable goals – and how to structure your crisis plan to accomplish this. Follow Melissa Agnes on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc.

Crisis 233

Crisis System Crisis Management Corporate 233

PRSay

MARCH 25, 2019

.” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. For your most sensitive communications, consider face-to-face meetings, or phone calls, instead of putting it in writing.

International 156

International Internal Communications Employee 156

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Melissa Agnes

NOVEMBER 23, 2014

This new anti-spam legislation applies to every person and organization communicating electronically to Canadians. each email) and an organization / corporation / business can be fined up to $10 million per violation. Fines can also be imposed personally on the directors and officers of a corporation that contravenes CASL.

Policies 263

Policies Crisis Crisis Management LinkedIn 263

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Follow Melissa Agnes on Twitter: @melissa_agnes.

Customer Service 227

Customer Service Crisis Crisis Communications Web 227

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 158

Communications Radio Sports Social Media 158

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Early on, PRs must communicate the importance of newsjacking and explain how it works to ensure their buy-in and reinforce the value. Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches.

Trends 293

Trends Pitching Agency B2B 293

PRSay

DECEMBER 10, 2020

Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Practice corporate social responsibility. Twitter: @karaalaimo.

Local 216

Local Government Community Corporate 216

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Cision

DECEMBER 14, 2015

For any post that you put on Facebook, Twitter, Instagram, etc., you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. What this means for you is that the social media posts that you habitually publish communicate the viability of a particular channel.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. I guess with a Twitter following of that size, Elon Musk doesn’t have to worry about securing coverage of his company announcements. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. Allow you to communicate and respond to the crisis in accordance with your crisis plan (i.e.:

Crisis 222

Crisis Crisis Management Engineering Exercises 222

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. “The opinions Mr. Johnston expresses on Twitter are his individual views and do not represent the position of Campbell Soup Company,” it tweeted.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit. Twitter is where people go to perpetuate a narrative in a very public setting.

Interviews 296

Interviews How To Reddit Journalism 296

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This article by Gerard Braud was brought to my attention on Twitter and I was left speechless as I read it. They’re on Twitter! Imagine if they had, instead, communicated as Braud advises above.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

APRIL 1, 2021

The corporate presence is there, but through company executives and founders, not logos. As investor Shaan Puri points out in a thoughtful Twitter thread , live content is very compelling, but only if it’s truly interesting content, only if it captures those magical moments like Elon Musk interviewing the Robinhood buy.

Leadership 321

Leadership Conference Sports Meeting 321