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Three PR Classes They Should Teach In College

ImPRessions - Crenshaw Communications

College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. As someone working at a top PR agency, I know there were some missing courses.

Pitching 292
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PR using owned media for modernised crisis communications rebuttal

Stuart Bruce

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Historically, crisis communicators only had two levers to pull. Using owned and shared media for rebuttal and crisis communications isn’t just a tactic that big companies can use.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Organizations are only as strong as how they respond in moments of crisis. Invite diverse feedback and open communication.

Crisis 164
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The robots have arrived in ethics

PR in High Definition

And second, what should you do as a communications professional if they do misbehave? Of course, not all algorithms are commercial – one of our clients, SafeToNet, is in the middle of creating algorithms that can detect harmful content online and take appropriate action to prevent children seeing it. 1] [link]. [2] 2] [link]. [3]

Ethics 67
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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60
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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

“A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Publicity 150