ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 351

Agency Creativity Corporate Internal 351

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 149

Creativity Marketing Media Analytics 149

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. If your hope is to reach a large audience, then get rid of the labels or groups.

Communications 209

Communications Policies Storytelling Groups 209

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. If Selena Gomez or Steven Soderbergh can use everyday tech for their next big project, then your team can too, though you’ll still need a talented group to create the content itself. Adobe Creative Cloud.

Creativity 148

Creativity Film Video Retail 148

Maxim Behar

MARCH 26, 2024

Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team. You can learn more about M3 Communications Group, Inc. In short - they're unlimited. You can find the full interview here.

Groups 105

Groups Communications System Employee 105

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Additionally, if a company highlights its design and UI as a key differentiator, data visualizations offer a way to showcase their creative prowess. . Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Group efforts make the party . We work through things as a team, much like group costumes where everyone has an individual look but together they make up an idea or team, like a LaCroix package or the cast from Schitt’s Creek. Without creative thinking, it would have never happened. . Later, we celebrate success. .

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. Even common market shifts, as when a nimble new competitor steals thunder from established players, call for a cooperative effort to communicate that a brand or a business has adapted to market changes. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Facebook Groups offer ways to locate a specific audience and direct commentary on relevant topics to its members. The post Social Media Tactics To Leave Behind In 2021 appeared first on Crenshaw Communications.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

JULY 2, 2019

But according to The Holmes Report , “the divide between independent and public PR agencies is seen more clearly seen when analysing the performance of the Big 4 holding groups, whose PR operations grew by just 3.3% Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged.

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Todoist will help keep you organized by categorizing tasks into groups depending on projects or teams. What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. Effective communication with target audiences is crucial in a competitive landscape. This results in more creative and effective material that achieves desired outcomes.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

SEPTEMBER 24, 2024

One study found roughly two-thirds of B2B marketers had no direct communication with customers. Get creative and be sure the sales team is involved in developing the plays. Local groups – often facilitated through platforms like Meetup – are another opportunity. The consequences for marketing are dire. Marketing is no different.

B2B 142

B2B Case Study Study Conference 142

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. The post How Editorial Calendars Are Key To Great PR Campaigns appeared first on Crenshaw Communications. What is an editorial calendar? That’s where a solid PR plan works hardest.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Stern + Associates

FEBRUARY 16, 2024

Furthermore, according to the study, “45% of business leaders said the main reason they have diversity initiatives is to improve business performance, improve talent acquisition (43%), and increase innovation and creativity (38%).” The most successful companies are strategic with the way they communicate.

Communications 133

Communications Ethics Corporate Conference 133

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Deirdre Breakenridge

OCTOBER 29, 2018

Realize it’s not about you- it’s about the customers : There are ways to avoid communication controversies like these from happening. By diversifying expertise, demographics, and experience, there is more creativity, thoughtfulness, and reflectiveness in a group. It’s also a hard problem to fix.

Advertising 295

Advertising Advertising Twitter Communications 295

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. As communicators, we should take the same character-centric approach with our content. for the character they’ve come to know.

Communications 161

Communications Storytelling Film Training 161

Stern + Associates

MARCH 25, 2025

After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative , a fast-growing Detroit-based agency led by CEO Peter Van Dyke. The post An Exciting New Chapter for Stern + Associates appeared first on Stern Strategy Group.

Leadership 62

Leadership Creativity Groups Corporate 62

Stern + Associates

MAY 1, 2023

When public scrutiny turns on an organization, the organization that will weather the storm is the one that already has a face – but just as crucially a positive, purposeful story and a meaningful executive communications strategy. This is the essence of why executive communications are so important to any brand strategy today.

Strategy 118

Strategy Company Communications Insurance 118

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

Cision

JUNE 29, 2017

Known as a progressive communications strategist, Ben Wyskida recently joined the ranks of Fenton PR as the new CEO. With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. He has also led “media for media” communications for investigative journalism non-profits.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. There are also many untold stories of triumph over adversity for black professionals in communications. Woodson’s effort was important back in 1926, and still is today.

Publicity 218

Publicity Leadership Groups Creativity 218

Cision

JUNE 22, 2017

MCS has been a driving force in healthcare communications over the past 30+ years, so I’m most excited for the opportunity to build on that legacy by steering us in the direction of success for the next 30 years. How do you envision the future of the communication industry, and how are you working to keep MCS Healthcare PR ahead?

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

JULY 6, 2016

Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. What are you most excited for in your new role as content manager at Steinreich Communications Group? What do you see as the biggest communication challenges facing brands today?

Storytelling 180

Storytelling Writing Journalism Creativity 180

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. What do you think are the most important skills a communication professional should have? They’ll seek out the rest if they’re interested.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This is also the time to merchandise reviews on social media and product forums like LinkedIn groups in direct-marketing campaigns. The best programs work to create brand advocates through special offers and incentives, but also by building communities of regular customers. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. There are usually industry groups you can network with. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. What’s App is my Godsend for family communication, and my FB usage has almost completely dwindled to group participation (shout out to PRSA Counsellors Academy!).

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

MAY 29, 2024

In the dynamic and fast-paced world of communications, resilience is a key trait for anyone aiming to make a lasting impact. Historically, Asian Americans have been underrepresented in leadership roles within communications. AAPI leaders have learned to navigate and dismantle these barriers and emerge as pioneers in communications.

Communications 88

Communications Leadership Community Groups 88

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Communications Conversations

JANUARY 27, 2022

Yesterday, I gave this presentation to a group of 50+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2022. But sadly, the pandemic is still with us. So, this year, like last, I chose to present virtually.

Social Media 163

Social Media Trends Media Creativity 163