ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. You’ll learn what you love.

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Agency Nonprofit Corporate Training 122

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn System 101

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. BIGfish Communications.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Stalwart Blog

OCTOBER 8, 2016

Los Angeles-based Get Lit started ten years ago as a nonprofit organization that uses the power of poetry as a way to increase teen literacy. Diane said after the process with other poets, students start to respond with their own poems and really grow as writers and communicators. They memorize and perform these pieces as well. .

Creativity 83

Creativity Nonprofit Interviews Writing 83

ImPRessions - Crenshaw Communications

MAY 4, 2018

I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Landis PR

OCTOBER 12, 2022

By Landis Communications Inc. What role does the community play? And how can communications impact the results? This Bay Area nonprofit institution has been close to our hearts for more than 40 years. With that element in place, communities don’t just survive – they flourish. At ODC, Landis Communications Inc.

Community 98

Community Communications Nonprofit Corporate 98

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Think of your community when podcasting instead of focusing solely on promotion. Be Creative. She is currently a graduate student in American University’s Strategic Communications program.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Cision

JULY 5, 2016

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. What are you most excited for in your new role as vice president of Cone Communications? What will your role entail?

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. . Gifts for Good.

Company 158

Company Nonprofit Apparel Local 158

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Open up communication further. Encourage community service. Encourage community service. Wear cloth face covers.

Employee 190

Employee Skype Meeting Nonprofit 190

Deirdre Breakenridge

OCTOBER 31, 2019

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. This was a question I had to answer at a very small nonprofit in rural Uganda where the annual operating budget for my department was about $10,000.00.

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Software Instagram Nonprofit Social Media 294

Waxing UnLyrical

APRIL 5, 2018

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business. Laurence D. Keep the energy alive.

Nonprofit 61

Nonprofit Community Employee Energy 61

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Branding 189

Branding Brand Real Estate Tourism 189

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles. Sure, we all have organizational values.

Trends 168

Trends Nonprofit Consumer Newspapers 168

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

JUNE 30, 2016

In this interview, Sandy discusses how technology has transformed communication, the importance of developing a comprehensive communication program and why you should be persistent for stories you believe in. Technology has also changed the pace of our crisis communications. What drew you to the field of PR?

Technology 149

Technology Nonprofit Journalism Creativity 149

PRSay

AUGUST 31, 2021

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. One reason to take a wait-and-see approach to crisis communications is that the situation might not be a crisis, after all. In fact, it can make matters worse.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I making them proud?

Publicity 173

Publicity Nonprofit Customer Service Writing 173

PRSay

JANUARY 11, 2021

I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus. All of this growth in the communications infrastructure, and the communications ecosystem, is squarely in the purview of people with broad strategic communications backgrounds — and that’s PR people.

Energy 183

Energy Journalism Leadership Meeting 183

Cision

JULY 28, 2016

Turned out, I also loved communications strategy. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I was hooked. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Want even more crisis communication advice? Want to learn more about crisis communications? Guerrero ( Creative Commons ). Review the metrics.

Crisis 120

Crisis Crisis Communications Branding Brand 120

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” Additionally, they discussed how we, as communicators, can add to the dialogue around workplace diversity.

Resources 142

Resources Nonprofit Groups System 142

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Get creative! Communicate and countdown with ways to share campaign news. What did you learn?

Nonprofit 40

Nonprofit Small Business Corporate Creativity 40

Cision

DECEMBER 21, 2015

For communication professionals, this means that the ways that you can communicate on Facebook are expanding and are increasing in complexity. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Instant Articles.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Deirdre Breakenridge

MARCH 8, 2017

Through content you communicate, engage people and start conversations with them. ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Sandra is also active in the communications industry and professional community.

Radio 170

Radio How To Community Storytelling 170

Landis PR

FEBRUARY 14, 2022

Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player. . There are limitless ways to express a message and unlimited ways to interpret it – good communications ensure the right interpretations. .

Meeting 98

Meeting Insurance Insurance Nonprofit 98

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. To help us communicate the right message, Deirdre suggested that Ashley appear on her Women Worldwide podcast. We were in a Catch-22 and needed help.

Film 194

Film Marketing Nonprofit Education 194

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Waxing UnLyrical

MAY 23, 2019

Your nonprofit, your employees, the cause and the volunteers themselves! How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media. Make lists of your nonprofit goals. Guest Post by Paula Newbaker.

Communications 68

Communications Nonprofit Training Community 68

PRSay

FEBRUARY 18, 2021

These seven incisively crafted words capture not only the essence of good writing, but also what makes that essence happen mechanically and, therefore, what we as writers of business communications must imitate before, and as, we write for companies and clients. He also teaches business writing worldwide.

Writing 141

Writing Nonprofit Storytelling Corporate 141

PRSay

OCTOBER 11, 2019

We’re spread across three cities and work in different industries: nonprofit, health care, and food and beverage. In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

PRSay

AUGUST 31, 2017

Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies. Leaders in both the for-profit and nonprofit sectors are increasingly seeking to understand and address such implications of implicit bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Are there videos of people using your product in creative or offbeat ways that you can promote?

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Video Trends YouTube Television 120

Waxing UnLyrical

APRIL 5, 2012

In my mind, at least, there is an art to that aspect of our profession… the careful orchestrating of events, the timing of messaging, the careful melding of medium and message to ensure maximum impact… that absolutely drips creative thinking… sheer artistry! Couldn’t say it better myself! Image: Joel Ormsby via Flickr CC 2.0.

Publicity 104

Publicity Insurance Insurance Nonprofit 104

PRSay

FEBRUARY 28, 2024

Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. You can’t just be average. You gotta be good. And you have to gain sponsorship.”

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How To Nonprofit Resources Groups 103