ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. Maybe Hy-Vee did both.

Brand 284

Brand Branding Small Business Retail 284

Cision

FEBRUARY 3, 2017

The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. Creative and energetic personality! . Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. .

Creativity 243

Creativity Retail Groups Media Training 243

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

MAY 11, 2020

For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well.

Data 234

Data B2B Survey Banking 234

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That work then gives us a framework to think creatively about how to communicate with the customer. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

MAY 19, 2016

Retailer PacSun learned this lesson the hard way last year when it drew flak for prominently displaying a black t-shirt featuring an upside-down American flag in store windows over Memorial Day weekend. The post 3 PR Pitfalls To Avoid This Memorial Day appeared first on Crenshaw Communications. Being distasteful or disrespectful.

Hotels 174

Hotels Retail Creativity Reputation 174

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. How are brands communicating with consumers during the COVID-19 pandemic? It’s also in the creative.

Marketing 156

Marketing B2C Retail Print 156

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

However, thanks to the cloud, retailers can now allow customers to start a purchase on one device and then finish doing so on another without any lost progress — just log back in and pick-up where you left off. There are real opportunities for hybrid providers to promote their advantages through creative storytelling.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

MARCH 11, 2016

Inject a little competition for your internal communications team and set a goal for how many new followers you’d like to earn on each platform. The National Retail Federation estimates St. The creative PR team keeps a calendar for the year to make sure no day is left unrecognized. Ideas for entertaining. Why stop at St.

B2B 168

B2B Retail Social Media Course 168

Cision

JUNE 21, 2016

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Brand 189

Brand Branding Real Estate Tourism 189

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Bob Stone’s framework is elegantly simple: list, offer, creative. Our ROI on content marketing will go down. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. The post Five Ways AI Is Transforming Ad Tech appeared first on Crenshaw Communications.

Advertising 170

Advertising Advertising Analytics Data 170

Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind.

Publicity 224

Publicity Real Estate Nonprofit Television 224

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 204

Marketing Advertising Advertising Industry 204

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. The post Share your data for a better PR program appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). Kudos, Target.

Instagram 146

Instagram Case Study Brand Branding 146

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Be Creative. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. She is currently a graduate student in American University’s Strategic Communications program. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The annual conference schedule can be shared on a Google doc so that all communications staffers are informed of developments and to streamline things like topic generation and preparing abstracts. The post PR Guide to Executive Speaking Gigs appeared first on Crenshaw Communications. Cut your teeth on low-hanging fruit. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Stephen Waddington

AUGUST 12, 2020

My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. Strategic, pragmatic, authentic communication. Clients want blended, agile, creative solutions to their challenges. I wish them all good luck. I’d love to help you tell your story.

Agency 161

Agency Meeting Retail Energy 161

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants. Recently we engaged a mixologist to develop recipes for a delicious craft beer in its second year on the market, adding some extra flavor and creative juice to the campaign.

How To 120

How To Wireless Retail B2C 120

Cision

JULY 24, 2015

Many countries are moving toward a Near Field Communication (NFC) payment structure, which would allow consumers to pay for goods by moving smartphones within a few inches of a payment device through mobile payment services such as Apple Pay and Google Wallet. Image: Vodafone Germany ( Creative Commons ). Increased Security.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

Working with clients like these makes for stronger communication, more collaboration and lasting relationships. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting.

Conference 156

Conference Employee Retail Trends 156

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs. Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around. Apparently many!

Brand 136

Brand Branding Local Hotels 136

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Retail Travel 118

Barokas

AUGUST 22, 2019

It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. Company culture rests on the values every employee brings with them to the office each day. Stella Heekin. Assistant Account Executive.

Customer Service 84

Customer Service Company Strategy Communications 84

PR Job Coach

MARCH 21, 2013

The blog can focus on your experience, case studies, creative ideas, people who are authorities or thought leaders, what others are doing or techniques, just to name a few tactics. Then your summary statement could read as: “Wine wordsmith and promoter with experience communicating, positioning and promoting wines of Napa and Sonoma.

Brand 169

Brand Branding Pinterest Insurance 169

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. A case in point is a survey we conducted for ChargeitSpot, the leading provider of secure cell phone charging stations for retail stores across the U.S. Also important?

Survey 136

Survey How To Construction Data 136

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. PR pros can take note of the creativity and diversity of the movie’s coverage. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 130

Film Marketing Sports Hotels 130