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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Is industry specialist the right path for you?

Industry 316
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What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State

PRSay

Columbus, Ohio, native Homa Lily Moheimani is the manager of media and communications at the Ohio Restaurant Association. How do travel and tourism relate to the Ohio Restaurant Association and your role there? How does travel and tourism helps support Association members? Who doesn’t love going out to eat?

Tourism 113
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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

There’s a backstory that communicates how a company or product came to be, and there’s often a mission, vision or purpose statement attached to that brand. Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis? Figure out how to best communicate your story at any time.

Branding 189
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An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention

PRSay

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Her tip to making most out of your 111 words: Embrace your BLOT, even in other written communications. During a Jan.

Tourism 150
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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. What changes have you seen in the PR travel & tourism industry, and its measurement?

Tourism 45
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Behind the Headlines With Brenda Urban

Cision

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are you most excited for in your new role as director of communications at Klick Communications? What did you learn from that experience?

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A day in the life of one solo PR/social media consultant (and adjunct professor)

Communications Conversations

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Draft social content for my Visit Richfield client.