5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise. The first 24 hours after discovering a safety issue are critical.

Communications 78

Communications Education Consumer Crisis 78

Cision

DECEMBER 14, 2015

you can expect only a small fraction of your potential audience will ever receive your communication, much less act upon it. In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Corporate 370

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Who’s responsible for these communications?

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

NOVEMBER 12, 2024

Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. A well-prepared PR team can formulate effective crisis communication strategies, handle media inquiries, and provide timely updates.  Ensure timely and effective responses to customer inquiries and issues. Anticipate

Product Launch 78

Product Launch B2B Industry Case Study 78

Melissa Agnes

OCTOBER 22, 2014

By attending this conference you will learn: Proper and strategic ways to communicate on social media to ensure maximum views and a continually growing community. But you’ll also be interested in these listens (which are also available on iTunes and Stitcher ): Discussing The #Ferguson Crisis with Tim Burrows.

Conference 228

Conference Social Media Crisis Crisis Management 228

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Make your customers happy by revving up customer service and customer interactions. Marketing Coordinator. Photo Credit: Forbes.

Reputation 137

Reputation Branding Brand Customer Service 137

5W PR

APRIL 5, 2025

According to PwC’s Global Crisis Survey, 42% of organizations that weathered crises successfully attribute their resilience to having a detailed plan in place. This plan should outline specific procedures, responsibilities, and communication protocols for various crisis scenarios.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 150

Technology Study Communications Survey 150

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. How safe and secure are these commonly used and often under-looked direct means of communication? Marketing / Pr / Communications. Customer service.

Crisis 203

Crisis How To Exercises Crisis Communications 203

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Polaris

JUNE 24, 2016

Yet despite the prevalence and obvious cost, some businesses do not effectively communicate an attack to key stakeholders. How to Tell Your Customers about a Data Breach. #1 These are words to live by when it comes to issues management and crisis communications. A security breach is serious stuff. What happened and how?

Communications 119

Communications How To Crisis Survey 119

Onclusive

JUNE 29, 2018

Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed.

Crisis 186

Crisis How To Branding Brand 186

Presspage

DECEMBER 20, 2024

Its the proactive process of creating a communication strategy that anticipates and addresses potential challenges your company might face. A transparent communication strategy ensures your stakeholders know exactly how youre addressing their concerns. However, their communication processes are not inherently the same.

Reputation 78

Reputation Crisis Trends Customer Service 78

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Corporate 195

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest. @Airbnb has no rooms. breather has no offices. Uber has no cars. Rise of the Machines.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. “If you’re a B2B, that doesn’t mean you’re immune to a crisis happening.”

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

5W PR

MAY 27, 2024

An active crisis management plan can help keep these risks at bay by ensuring the brand responds appropriately and communicates effectively with the relevant authorities. Learning curve Every crisis offers a chance to learn and evolve. There are a few key pillars forming the foundation of a successful crisis communication plan.

Crisis Management 88

Crisis Management Crisis Branding Brand 88

Shift Communications

NOVEMBER 16, 2017

Legitimate critics will complain about their experience in a way that reveals a discernible issue such as long wait times, poor customer service, etc. Baseless criticism communicates a non-specific sentiment (“XYZ brand sux!”) If your service is slow, own up to it. If your product has a known defect, admit it.

How To 84

How To Crisis Communications Crisis Customer Service 84

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

MAY 25, 2021

Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. 72% trust a business that “treats customers well, even in tough times.”.

Branding 112

Branding Brand Survey Customer Service 112

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Melissa Agnes

JANUARY 27, 2015

His goal and his passion is in helping police agencies leverage social media to communicate effectively with their communities. Related listens that may interest you: TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department. TCIP #011 – Discussing The #Ferguson Crisis with Tim Burrows.

Community 100

Community Crisis Crisis Management Crisis Communications 100

Melissa Agnes

OCTOBER 22, 2014

By attending this conference you will learn: Proper and strategic ways to communicate on social media to ensure maximum views and a continually growing community. But you’ll also be interested in these listens (which are also available on iTunes and Stitcher ): Discussing The #Ferguson Crisis with Tim Burrows.

Conference 100

Conference Social Media Media Crisis 100

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. How safe and secure are these commonly used and often under-looked direct means of communication? Marketing / Pr / Communications. Customer service.

Crisis 100

Crisis How To Crisis Management Exercises 100

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). A Brief Recap of Predictive Analytics. Stay tuned! Christopher S.

Analytics 96

Analytics Software Technology Data 96

Cision

JUNE 3, 2015

Deciding where you communicate, how you communicate, when you communicate, to whom you communicate and especially who does the communicating all set the foundation (be it sturdy or flimsy) of a reputation. That is the communicator’s payoff for brand loyalty. Integrate your crisis plan.

Crisis 120

Crisis Construction Viral Reputation 120

Waxing UnLyrical

AUGUST 18, 2014

Carving out the Modern Day Communicator. Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 78

Crisis Communications Software B2B Crisis 78

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Course Training Social Media 150

5W PR

OCTOBER 10, 2024

Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

APRIL 11, 2012

Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan. It’s a real relationship, people – you have to cultivate it.

Media Training 70

Media Training Crisis Training Crisis Communications 70