Melissa Agnes

AUGUST 12, 2014

As my mind continually wraps around risk and crisis communications (I can’t help it, it just works that way), this study leaves me with a question of concern: If trust in executives is at an all-time low, how can this work against your organization in a crisis? Crisis Preparedness Leadership in a Crisis'

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Melissa Agnes

FEBRUARY 25, 2014

It’s interesting to me that, in this day and age of transparent, two-way and real-time communications, Apple has so far gotten away with providing the following as their crisis communications: A quote to Reuters that said: “We are aware of this issue and already have a software fix that will be released very soon.”.

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Melissa Agnes

JANUARY 22, 2015

I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling. Their entire communications strategy is one that can and should be used as an example.

Crisis Communications 154

Crisis Communications Crisis Strategy Communications 154

5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

Wadds Inc.

JULY 8, 2024

A recent conversation between crisis communications experts Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). SCCT categorises crisis events into three areas: victim, accidental and preventable.

Crisis Communications 116

Crisis Communications Crisis Communications Crisis Management 116

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers asked respondents whether they thought each message would be accepted or lead to negative word-of-mouth about the company, and whether the company would be blamed for the crisis based on its response.

Crisis 178

Crisis Study Crisis Communications Journalism 178

Melissa Agnes

AUGUST 20, 2014

Read: Teaching Crisis Communication: Embracing the Research to Practice Model. Every class, no matter what the topic (not just PR and communication courses), can integrate this final stage. Read: A Look At Academic Research on Crisis Communication From #AEJMC14. Studying / Teaching Crisis Communication'

Social Media 279

Social Media How To Infographics Media 279

PRSay

NOVEMBER 23, 2022

But for public safety communicators, changes to Twitter’s blue-check policies have sown confusion and eroded trust during emergencies. Especially in a crisis situation, [Twitter is] a way to share information with the greatest number of people,” said Donyale Padgett, a professor of communication studies at Wayne State University in Detroit.

Crisis Communications 144

Crisis Communications Crisis Communications Government 144

PRSay

JANUARY 16, 2025

and tell them I worked in crisis communications. With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. That is as far from public relations as you can get.

Ethics 146

Ethics Publicity Crisis Film 146

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 150

Technology Study Communications Survey 150

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 2, 2020

Creating an effective crisis management plan can be a hard task for any communication team. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan. Lack of Visibility.

Crisis Management 88

Crisis Management Crisis Communications Crisis Communications 88

Melissa Agnes

AUGUST 10, 2014

We recently heard from Professor Karen Freberg about the challenges of teaching crisis communication and designing a course that is both theoretical and practical. What would she have liked to have been taught in school, that would have better prepared her for being a new professional in the field of PR and communications?

Crisis Communications 222

Crisis Communications Crisis Crisis Management Internal 222

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This reality makes it essential for fintech leaders to master crisis management.

Financial 78

Financial Technology Leadership Reputation 78

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management: Begin all communication, whether written or verbal, with a statement of values, beliefs, intent or motivation.

Crisis Management 205

Crisis Management Communications How To Crisis 205

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Melissa Agnes

NOVEMBER 18, 2014

If you haven’t read the original article, here it is: WhatsApp As An Ebola Crisis Communication Strategy. Their updates are short, to the point and written at a low grade level, which is very important for all crisis and emergency communications. A great example in leveraging technology for crisis communication.

Education 210

Education Crisis Communications Case Study Crisis 210

5W PR

FEBRUARY 17, 2025

However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Branding Brand Case Study 78

Ronn Torossian

DECEMBER 25, 2024

Case studies reveal importance of transparent crisis communication & consumer trust. Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

Corporate 195

Corporate Case Study Crisis Communications Crisis 195

Melissa Agnes

FEBRUARY 27, 2014

But again, as trust is diminished one by one – and rest assured that it is being diminished – and as their competitors grow stronger, Apple may find that taking this “lack of crisis communications ” route may prove to present some unwanted repercussions for the brand down the road.

Case Study 191

Case Study Crisis Communications Crisis Study 191

Melissa Agnes

MARCH 24, 2014

Online Reputation Management Studying / Teaching Crisis Communication' . – Melissa. The post Online Reputation Management Needs to be a Part of Today’s Curriculum appeared first on Agnes + Day.

Reputation 254

Reputation Crisis Communications Education Study 254

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Melissa Agnes

JUNE 4, 2014

What types of negative situations could occur that your organization is responsible for managing and communicating throughout? At the same time, crisis communications have the opportunity to be more efficient and effective than they ever did. Case Studies Technology and Crisis Communications'

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

Melissa Agnes

AUGUST 15, 2014

The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media. A Look At Academic Research on Crisis Communication From #AEJMC14. This week’s episode of The Crisis Intelligence Podcast. The social intelligence conundrum.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Weiyi Wang (@clementine_w) March 6, 2014.

Twitter 212

Twitter Crisis Communications Crisis System 212

Melissa Agnes

JUNE 6, 2015

In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. She shares the biggest challenges they faced, how they prepared their crisis communications strategy, the results that ensued, and the biggest lessons and takeaways she learned first-hand, along the way.

Case Study 140

Case Study Crisis Management Crisis Study 140

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

JUNE 16, 2015

They can happen to anyone, anywhere and anytime, so all organizations must be prepared in the event that a crisis spreads. Having a crisis communication plan in place will help your brand weather the worst crises and come out on top. 58 percent say mobile technologies are absolutely vital to carry out crisis communication plans.

Crisis Communications 120

Crisis Communications Communications Crisis Mobile 120

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences. Braud says: “Stop trying to fight the crisis on social media.”

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252