Ronn Torossian

DECEMBER 10, 2024

In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

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Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. The same goes for working in PR and Communications.

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Writing Publicity How To Examples 264

Stuart Bruce

JULY 14, 2021

Crisis communications. The athletes going to the Tokyo Olympics face … © Stuart Bruce - Excellent crisis communications can help turn a crisis into an opportunity was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

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Publicity How To Examples Crisis Management 261

Ronn Torossian

MARCH 16, 2022

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications aim to help an organization minimize damage to its reputation from negative publicity during a critical event or situation.

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Ronn Torossian

APRIL 8, 2021

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster. When these situations happen, companies also have to face another aspect of the crisis – rumors, fake news, and cyber attacks.

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Ronn Torossian

MAY 15, 2020

Public relations and marketing agencies have all been altering their strategies, while the budgets that brands and corporations set for their yearly advertising strategies have been drastically shortened. The post Zoom: Zoom’s Public Relations During a Crisis appeared first on. Some may argue that […].

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Ronn Torossian

JANUARY 31, 2019

Crisis communications is a key aspect to public relations. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. The post Do You Have a Pre-Crisis Checklist? Crises will come, and, usually, they will come unexpectedly.

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Ronn Torossian

AUGUST 14, 2023

To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times. Transparent and timely communication During a crisis, transparency and timeliness are paramount.

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Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

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ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. Here, then are some guidelines for an effective public apology. It’s quite long at 11 minutes, but a controlled and quiet example of a near-perfect public apology.

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Stuart Bruce

JULY 22, 2021

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications.

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Agility PR Solutions

DECEMBER 1, 2024

Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons.

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Ronn Torossian

MARCH 9, 2020

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. The post Role of PR in Crisis Management appeared first on. Sometimes it’s the brand’s fault, but on other occasions, such allegations may […].

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Agility PR Solutions

AUGUST 22, 2024

This article focuses on the necessity of effective crisis management and communication plans that can […] The post Crisis communication strategies for luxury brands appeared first on Agility PR Solutions.

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Ronn Torossian

JUNE 8, 2021

The post Communicating Clearly and Avoiding a PR Crisis appeared first on. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […].

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Agility PR Solutions

JUNE 23, 2024

As negative headlines begin to dominate news outlets, social media buzzes with speculation, and phones ring incessantly with concerned stakeholders from an organization engulfed in crisis. The […] The post 4 reasons why a crisis communication plan is so important appeared first on Agility PR Solutions.

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Business Wire

MAY 21, 2020

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise.

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Axia PR

MAY 17, 2022

In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them. Tune into this episode to learn more about cybersecurity and crisis communications.

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Agility PR Solutions

OCTOBER 11, 2023

As communication professionals, we are tasked with navigating the increasingly complex terrain of crisis communications in the digital era.

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ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. Some recommended reading for those interested: Black Americans still are victims of hate crimes more than any other group (Public Integrity).

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ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” There are ways to turn bad publicity into a net gain.

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PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Making communication part of 2022 planning and strategy is more critical than ever as the pandemic continues. Listen to learn.

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Ronn Torossian

SEPTEMBER 28, 2020

Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. PR isn’t just for the companies that are undergoing a crisis in the public’s eye, and then have to make their businesses […].

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Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

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Ronn Torossian

MAY 7, 2021

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. Even the most minor customer service-related errors can turn into massive problems that get media and public attention. The post How to tell a PR crisis from a mishap appeared first on.

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Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. As a result, communications professionals often become vulnerable to budget and headcount cuts. As a result, communications professionals often become vulnerable to budget and headcount cuts.

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Communications Corporate Reputation Employee 248

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals.

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Business Wire

MAY 28, 2020

One of the striking reactions to the crisis from many organisations has been to do nothing. In fact, an article in the Harvard Business Review shows that those who try to cut their way out of a crisis/recession perform worst after it. So, it’s essential for organisations to focus on how to emerge stronger from the crisis.

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Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

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Measurement Case Study Automotive Media 370

ImPRessions - Crenshaw Communications

JULY 23, 2024

It was then up to Crowdstrike CEO George Kurtz to respond to the crisis. Swift acknowledgment and ownership of the crisis is key Crowdstrike’s response came as a status post on X. My motto when it comes to the perfect public apology is this — explain, but don’t excuse. Those boxes were checked. So is language.

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ImPRessions - Crenshaw Communications

MAY 12, 2023

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. When founder Logan Roy suffers his first health crisis in Succession ‘s initial episode, she is ready with a “holding statement” to keep the press at bay until a replacement is named.

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Communications Corporate Crisis Reputation 193

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.

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Agility PR Solutions

NOVEMBER 11, 2024

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel.

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PRSay

MARCH 20, 2020

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication. The same holds true for internal communications.

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Stuart Bruce

NOVEMBER 17, 2022

. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

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