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Letter from 30,000 feet: airplane mode

Stephen Waddington

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. The service costs £5 for an hour to £15 for the full flight. Challenging Wikipedia’s gender bias: 90% of editors are male David B. According to Grinberg less than 18% of 1.6

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. It coincides with the organisation’s 70th anniversary.

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