5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise. The first 24 hours after discovering a safety issue are critical.

Communications 78

Communications Education Consumer Crisis 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Corporate 370

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

JULY 14, 2021

Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

AUGUST 22, 2017

We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. What may be even more important is paying attention to your customers. Everything.

Company 267

Company How To Employee Customer Service 267

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. However, with a structured approach focused on transparency, communication, and meaningful change, businesses can recover and even emerge stronger.

Crisis 78

Crisis Brand Branding Case Study 78

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter serves a unique role as a communication channel that can’t be found anywhere else. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. The internal phone directory instructs colleagues on how to send secret feedback to one another’s bosses.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Exercises Crisis Management 220

5W PR

APRIL 5, 2025

This plan should outline specific procedures, responsibilities, and communication protocols for various crisis scenarios. This includes analyzing both internal and external factors that could trigger a crisis. Implementing Effective Crisis Communication Strategies Communication forms the backbone of successful crisis management.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Presspage

DECEMBER 20, 2024

Its the proactive process of creating a communication strategy that anticipates and addresses potential challenges your company might face. By keeping tabs on both internal and external developments, youll gain a clear picture of which trends or potential issues could impact your organization. Issues and crises go hand in hand.

Reputation 78

Reputation Crisis Trends Customer Service 78

Shift Communications

SEPTEMBER 13, 2016

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. Performance issues are easy to avoid when there is high internal visibility on employee output vs. hours worked. Client relations are not customer service. Savannah Whitman.

Customer Service 60

Customer Service Course Internal International 60

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training. A fast food worker stomps in a lettuce bin and posts it on YouTube.

Social Media 239

Social Media Crisis Training Media 239

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Corporate 195

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Stephen Waddington

MAY 16, 2017

It marks the shift from asymmetrical to symmetrical communication, in a way that James Grunig and Todd Hunt would recognise. They’re engaging directly with internal and external stakeholders. This is arguably the most powerful form of media for both internal and external communications.

Publicity 119

Publicity Customer Service Community Internal 119

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

JUNE 29, 2018

Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Communicate a consistent position. In an internal company email CEO Bob Gamgort explained that the company didn’t intend to appear to “take sides” in the emotionally charged dispute and apologized to employees for their distress. appeared first on Crenshaw Communications.

Brand 136

Brand Branding Advertising Advertising 136

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I making them proud?

Publicity 173

Publicity Nonprofit Customer Service Writing 173

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Fortunately, a large portion of modern communication is now automated thanks to the incredible rise of chatbots. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team.

Company 136

Company Interviews Reputation Privacy 136

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

FEBRUARY 11, 2016

Social media dominates the communication landscape. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Plus, you’ll be able to identify the internal thought leaders in your organization.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Google Hangouts and Skype are more or less extensions of traditional customer service.

Skype 120

Skype Facebook Customer Service Google 120

Communications Conversations

OCTOBER 4, 2018

For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this insane growth curve for WhatsApp: Clearly, private messaging is taking off as a primary way for people to communicate on their phones (and, to an extent, online in general).

Trends 109

Trends Marketing Instagram Social Media 109

Landis PR

JANUARY 5, 2023

It’s an interesting time to be a communicator. When the going gets tough, you need to communicate more, not less. And you need communications professionals to make sure it’s done right. (If If you don’t believe us, just look at Twitter’s public flailing with a CEO who thinks he can handle communications himself.

Communications 52

Communications Airlines Internal International 52

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

Waxing UnLyrical

JUNE 15, 2011

Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. As a cable company, Comcast is notorious for poor customer service. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 86

Brand Branding Customer Service Twitter 86

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 72

Internal International Data Media 72

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

MARCH 28, 2016

The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. 2. “Content is not just communication, it’s a product. Finally, marketing wraps everything together with its vision and production plan for getting content out.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120