ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

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Storytelling Data Data-Driven PR Infographics 189

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

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Data-Driven PR Measurement Data Travel 195

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

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Data-Driven PR Exercises Measurement Data 195

5W PR

AUGUST 30, 2024

A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR. The Rise of Data-Driven PR Data has become a cornerstone of modern PR strategies.

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Trends Ethics Data-Driven PR Storytelling 78

Landis PR

JANUARY 28, 2025

Offering Value-Driven Content Content marketing complements PR efforts by attracting leads who are actively seeking healthcare solutions. Blog posts, FAQs, and webinars about preventative care, new procedures, or health tips establish your organization as a trusted resource. At Landis Communications Inc. ,

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Healthcare Data-Driven PR Leadership Crisis Communications 59

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

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Google Data Data-Driven PR Software 60

Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The Old Way. Christopher S.

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Video Measurement Communications How To 117

Prowly

MARCH 4, 2025

Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Being precise in all communications is what drives results and 1 in 3 of our respondents agree.

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Trends Reddit Pitching Data 104

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

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Communications Analytics Infographics Data-Driven PR 60

Shift Communications

AUGUST 8, 2016

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. For training videos and webinars. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation.

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Analytics Google Data-Driven PR Training 0

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

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Trends YouTube Video Social Media 105

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. The nature of the tech industry during the first years of my career was fast-paced – and, perhaps, a bit chaotic.

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Skype Creativity Education Construction 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

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Marketing Content Marketing Social Media Employee 216