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Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?
Staying ahead of the media relations curve is strategic and necessary for effective communication. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, dataprivacy trends, and more.
It’s no surprise to communicators that dataprivacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are.
The importance of safeguarding such sensitive information cannot be overstated with a bulk […] The post 6 data-privacy best practices to enhance your corporate communication appeared first on Agility PR Solutions.
The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% However, monitoring the latest data security incident isn’t enough. Different data security reporters cover different verticals. from last year. Context matters.
This episode explains how brands can respect consumers and the law by following responsible dataprivacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.
At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. The post A Cheat Sheet For Ad Tech PR appeared first on Crenshaw Communications. Cutting The Jargon In Ad Tech PR .
Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and targeted brand communications are, dataprivacy is likely to be more vulnerable.
As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of data and privacy in 2023.
The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Onclusive PR Attribution does not rely in any way on third-party data providers like Jumpshot.
And the industry’s reputation problems in matters from data security to diversity are well known. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain. ” Take responsibility.
Data points drive press. Often companies have surveys or case studies that contain great data points. Research, when well packaged and communicated, can be just the thing for a slow period. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. .
Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.
The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.
Does it excel in enterprise data security for the private sector or are government contracts the goal? From massive breaches and ransomware attacks, to election security issues and dataprivacy concerns, the sheer volume of stories makes news monitoring essential. Use research and data to cut through the noise.
For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. The best privacy crisis is the one that doesn’t happen, of course. Convey a “commonsense” digital communications policy to employees.
Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. The post Apple’s PR Showdown appeared first on Crenshaw Communications. Earlier this month The Wall St.
The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Some background on Jumpshot and browser plug-in data sources.
With data breaches happening frequently, dataprivacy making news, and the presidential election looming, security is the hottest of hot topics. His stories comprise a range of topics impacting security such as hacking, data protection and breaking news. For us, one of those is cybersecurity.
If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . This would allow for targeting based on interests, rather than a user’s personal identifying data.
But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users. If you lose, I win.
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own dataprivacy regulations called CCPA , and other states are sure to follow. Data and more data.
The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.
From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. And because data stored in the cloud is accessible at any time regardless of location, it’s a key resource for enabling seamless customer experiences. Privacy concerns drive open source cloud.
The boom comes thanks to dataprivacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. CCPA is the latest privacy regulation. The opportunities are expanding.
Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, dataprivacy, and digital security, it’s a big deal.
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.
Artificial intelligence (AI) tools have changed the PR and communications profession. As more communications professionals are being tasked with helping draft policies for their companies and organizations, here are some points to consider. Bias: If the data AI trains on is biased, the AI-generated content will be biased.
From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from dataprivacy threats to income inequality. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Susan Young ( @SueYoungMedia ).
Had Muilenberg and his communications team been more accustomed to handling consumer pushback, more sensitive to the impact of anonymous (pilot) comments in news reports and to the social media furor, it might have framed its situation differently. In some ways it’s analogous to the 2017 dataprivacy scandal experienced by Equifax.
I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered?
Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. Today’s AI-powered analytics platforms provide deeper insights through advanced data processing capabilities.
It’s a transitional time for brand marketing as trust issues, digital reliance and transactional communications continue to warp the communications landscape.
The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. The first step of this roadmap is to discuss preferred ways of communicating.
The post Privacy PR—are ISPs monitoring, sharing and selling our personal data? The post Privacy PR—are ISPs monitoring, sharing and selling our personal data? appeared first on Agility PR Solutions.
When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may fear for the sanctity of my private data. The hashtag #DeleteFacebook started trending. I may be upset by Facebook’s lack of ethics.
Part of these laws discusses the transparency of disclosing a breach that involves personal data in a timely matter. Organizations need to possess a robust response plan in place should the unfortunate but likely event of a data breach occur. The post New web privacy laws and the Crisis PR issues that can arise from them.
DataPrivacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to dataprivacy, or to share thought leadership on the importance of privacy in the digital age. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.
New privacy, transparency and data-protection research from marketing automation tech firm Sailthru and SHIFT Communications highlights Americans’ frustration with brand transparency—and indicates a strong desire for government regulation on how companies collect and use personal information.
Dataprivacy is a huge concern for many companies. From TikTok and Facebook facing record-breaking fines to Airbnb admitting its “listening” for parties during big holiday weekends, companies are walking a treacherous road. The future of PR may well hang in the balance.
In recent years the tech sector has faced a reputation problem, from its lack of diversity to dataprivacy issues. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. You don’t have to be a computer geek, gamer, or data scientist to work in the sector.
There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Assess the risks.
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