Remove Communications Remove Digital PR Remove Marketing Remove Wikipedia
article thumbnail

The PR Industry Needs More Than Just Better PR

Doctor Spin

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Marketers will protest.

article thumbnail

Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Get On in New Communications: Be Nice

ZudePR

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

article thumbnail

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.

article thumbnail

PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

Changes in how programs and platforms use the Internet mean that, sooner than we think, meaningful hierarchies that communications professionals can reliably appeal to will be rare. Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift.