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Visit the April 2022 issue of Strategies & Tactics for more insights on employeecommunications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employeecommunicator to deliver messages free from assumptions. Adopt a new process?
Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. It’s time to FEEL First in your communication.
That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. As a result, we’re an entrepreneurial group. “What’s a Mod Op?”
When you’re in the business of communicating, what you say matters. Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience.
MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Treadwell, Managing Director at STG.
The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This is why having your employees on board is imperative to your rebrand marketing success. Conclusion.
Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.
With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. Campaign Zero.
Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? This is crucial for understanding what topics are important to your many stakeholder groups. And how is it different from social media monitoring?
It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.”
Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. Combined, these factors are changing our communication habits. . The same holds true for internal communications.
The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.
The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. At Crenshaw, we have a great group of people who constantly go above and beyond what is expected of them. Try a WFH policy. Free lunch on the boss. Organize a company lunch once a month.
Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 1: Identify your stakeholders. Candidates.
Browne, who co-chairs PRSAs Black Voices Affinity Group with Thomas Bennett III, hosted a Diverse Dialogues livestream on Feb. For the session titled Unlocking the C-Suite, she asked a panel of Black communications leaders about their career challenges and successes. We are overcoming microaggression, bias, assimilation.
With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Know your company’s values and communicate them.
How many vacation days do employees have in your company? What are the training and professional development opportunities you provide to your employees? Do you organize team-building activities for your employees? You can learn more about M3 CommunicationsGroup, Inc. As many as legally required. Yes, of course.
A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways.
As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.
The webinar’s moderator, Kirk Hazlett, APR, Fellow PRSA, is an adjunct professor of communication at the University of Tampa in Florida. He’s funding “groups who are succeeding in making a change when it comes to the people who amplify disinformation.”. He asked Newmark what had inspired him to support these organizations. “My
The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.
The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy. This foundation allows external communications to flow naturally from real organizational values.
At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. But it’s also likely that with a few tweaks, the PR group can add elements that can turn an inside-baseball component into a mediaworthy story or a way to frame a campaign.
The below image was brought to my attention in a LinkedIn group discussion and I thought it was quite comical, so I wanted to share it here with all of you! It’s also true that Twitter (and other social media platforms) need to be a part of your crisis communications strategy. This is comical – and serious at the same time.
As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. Before making the move to another time zone, it’s important to keep open communications with your team. A new location can bring a new time zone with it.
Organizations that invest in establishing clear values and maintaining consistent communication channels fare better when faced with public criticism. Organizations should develop communication frameworks that can adapt to rapidly changing social contexts while maintaining brand authenticity.
Speaking at a webinar organised by the CIPR Crisis Communications Network , Younger explained that reputation is shaped by two key factors: capability and character. An organisation's ability to withstand a crisis depends on how different stakeholder groups assess these two aspects of reputation.
The Power of Preventive Truth-Telling Rather than purely reactive responses, successful brands build trust through consistent, proactive communication. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation.
Crisis management training refers to a series of activities that focus on training individuals or groups on how to manage and handle emergencies and unexpected disruptions to protect brand reputation, public trust, and corporate credibility. How to get employees to clearly communicate and make significant decisions during a crisis.
Before having leaders comment on social media or to the press, executive communications professionals should think about your core customers. This is where executive communications expertise is essential, calling for message discipline across your organization and C-suite, and to make sure communication is both neutral and empathetic.
As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.
The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.
For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help.
Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But that’s not what happened.
Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.
A comprehensive plan should include a designated group of individuals responsible for coordinating the response to a crisis. Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach. First, admit that there is a problem and take responsibility.
Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Scale of influence Brand advocates can usually promote your products to a smaller group of friends and acquaintances.
I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.
Nike pledged $40 million over four years to support black communities. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Wal-Mart has ponied up $100 million in community grants… and the list goes on. And now the world is watching.
As a result, a small but significant group of people on the internet likely developed a new (unwarranted) dislike for Pizza Hut based on misinformation. It’s not only consumers whose activism causes business problems; increasingly, employees are calling out their employers for inconsistency between their words and actions.
In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In Today, Herdener is vice president of worldwide communications. At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers.
As we wrap up Earth Month this year (and yes, it’s an entire month, not just one day on April 22), we at Stern are wrapping up another 30 days of special focus on sustainability communications on behalf of our clients. Be authentic and transparent in communication around sustainability.
The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.
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