Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Here are three ways brands have already benefited from this marketing tactic: 1. McDonald’s.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

DECEMBER 11, 2015

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Example: For those in the automobile, gaming or telecommunication industries, take note. At first glance, that number doesn’t impress.

Telecommunications 120

Telecommunications Training Reputation Software 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

Cision

JUNE 16, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. Marketing collateral (product sheets). Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. This may be linked to a company’s actions, performance or communications. –Joan Jett. STEPS: BAD REPUTATION MITIGATION.

Reputation 88

Reputation Financial Telecommunications Employee 88

Reputation Us

OCTOBER 27, 2021

The world’s in trouble, there’s no communication!”. According to a widely cited study by the World Economic Forum, reputation accounts for more than 25 percent of a company’s market value. This may be linked to a company’s actions, performance or communications. –Joan Jett. STEPS: BAD REPUTATION MITIGATION.

Reputation 78

Reputation Financial Telecommunications Employee 78