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How to Effectively Communicate Your Rebrand

Cision

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This is why having your employees on board is imperative to your rebrand marketing success.

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Want More Fans? See 3 Brands’ Secrets

Cision

Once McDonald’s pinpointed the public’s assumption that it had a secret contract with Coca-Cola, its communication team corrected the information and spread the real facts in a story that was distributed via social media. Some industries, like telecommunications, are unlikely to be associated with heart-warming, exciting feelings.

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How to Effectively Communicate Your Rebrand

Beyond PR

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This is why having your employees on board is imperative to your rebrand marketing success.

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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

The study investigates the function's role from the perspective of corporate communications leaders and senior management. Corporate affairs is the management function that incorporates corporate communications and public relations. While ESG remains important, there's a more cautious approach to communications.

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4 Important Years in Copyright Law History

Cision

But if you start multiplying 11 by all your employees, influencers, loyal customers and all of their followers who publicly retweet, link to or favorite your content, the number grows exponentially. Example: For those in the automobile, gaming or telecommunication industries, take note. At first glance, that number doesn’t impress.

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Data: More Than a Four Letter Word

5W PR

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Companies that can take complex information and incorporate it into simple eye-catching visuals to communicate will be remembered.

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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

In this next blog post in the series, Alessandra Malvermi of Sound Public Relations in Milan, Italy, describes the business and communications environment in Italy and offers advice to businesses navigating his home market. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

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