5 “Founding Fathers” Of PR
ImPRessions - Crenshaw Communications
JUNE 12, 2018
the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Lee urged Rockefeller to visit aggrieved coal miners and make a public event out of the outreach. As head of corporate communications for oil behemoth Mobil, Schmertz was the most powerful man in PR in the 1970s.
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