Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. Editorial Guidelines: Establish writing standards to ensure consistency across content. Ensure Consistency in all Communications .

Corporate 270

Corporate Branding Brand Guidelines 270

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator. Hitching the wagon to a like-minded organization or influencer can go a long way in communicating values.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. Be a good communicator.

Training 159

Training Pitching Writing Video 159

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. So you must be the best version of yourself.”

Reputation 250

Reputation Print Customer Service Creativity 250

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

JULY 24, 2023

My communication roots go back to high school as a newsletter editor and member of the forensics team. As a lifelong communicator, I count on three things: thoughtful questions, my gut, and the sanctity of the oxford comma. To be more present and mindful and to manage my energy, I constantly focus on my calendar.

Energy 148

Energy Meeting Writing Course 148

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 197

Media Newspapers Google Energy 197

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Make your space comfortable but productive – maybe feng shui to welcome in good energy for a great work day! It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. 6 Ways To Stay Motivated appeared first on Crenshaw Communications. The post Getting Antsy At Home?

Wireless 207

Wireless Product Launch Energy Meeting 207

Melissa Agnes

OCTOBER 16, 2014

So, in this changing world, especially in crisis and emergency communication, could a “profession” of emergency management do the job, or will the “field” of emergency management succeed by cooperating, coordinating and collaborating with specialists from many disciplines who can gather and provide what is needed by all stakeholders in a disaster?

Education 270

Education Government Policies Wikipedia 270

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

JULY 27, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Don’t just write this feedback down — actually do something about it. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire.

Branding 231

Branding Brand Employee Data 231

PRSay

JANUARY 29, 2024

Top of the list: Write a manifesto about your leadership values. These are the things that you communicate and demonstrate.” In his own business manifesto, Biesenbach outlines his essential communications principles. To connect with an audience, “You have to bring energy, exciting visuals and passion to the experience.”

Energy 125

Energy Leadership Meeting LinkedIn 125

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 184

Enterprise Technology Tools Privacy 184

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed.

Publicity 146

Publicity Newspapers Journalism Energy 146

Cision

AUGUST 10, 2016

If your fingers stumble over the keys of your keyboard, you’re losing valuable time simply trying to communicate your message. Another way to save mental energy and time spent brainstorming topics is to note any content topic ideas when you have them. That way, when you’re ready to write, you’ve got ample subjects to choose from.

Analytics 120

Analytics Google Energy Writing 120

PR in High Definition

SEPTEMBER 22, 2020

Communications is notorious for moving at breakneck speed; I’ve lost count of the number of times I’ve heard people say that a PR year is like a dog year. This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. This will help to conserve that valuable mental energy! It’s tiring.

Energy 118

Energy Guidelines Government Measurement 118

Waxing UnLyrical

NOVEMBER 23, 2011

It will improve your writing and your communication skills. My dear friend Ann Wylie talks in her writing workshops about giving our writing more impact. Others suggest an editing technique where you remove every five or seven words to make writing have more punch. Image: ulrichp via Flickr, CC 2.0.

Energy 91

Energy Writing Television How To 91

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

Trends 104

Trends Reddit Pitching Data 104

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. From local community events to global campaigns, we should use our communication skills to benefit not only our business, but also to improve the human condition. Our communication tools have changed.

Pitching 0

Pitching Energy Media Relations Social Media 0

Contently - Strategy

AUGUST 23, 2024

By setting out with clear direction from the very beginning, you’ll be less likely to waste energy on ideas that don’t support your brand’s main objectives; plus, having clearly defined goals will go a long way to making the content strategy a valuable template for everyone across your organization.

Strategy 69

Strategy SEO Infographics Meeting 69

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

Presspage

OCTOBER 14, 2024

It only makes sense: If a journalist hasn’t worked with you before, they’re far less likely to hear you out and consider writing a story based on your pitch. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '.

How To 78

How To Media Crisis Pitching 78

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . Her research focuses on public relations management, ethics and integrated communication.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. How did you get your start in corporate communications? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

Onclusive

MAY 31, 2017

I figured out how much time and energy the project would cost our team and compared it to potential ROI of client retention, client satisfaction, and brand recognition. Prove the value of PR and communications efforts by backing your work with data that ladders back to your organization’s business objectives.

Data 150

Data Resources Engineering Film 150

Maxim Behar

APRIL 14, 2024

How do these different roles complement each other, and how do they shape your perspective on communications? And that's how I combine all the diverse activities that fill my day, but now they can be summed up with a single word – communications. Now, it sits in my small room at the M3 Communications Group, Inc.

Writing 59

Writing Social Media Meeting Facebook 59

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist.

Storytelling 120

Storytelling Insurance Insurance Film 120

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. To help communicators make connections.

Agency 161

Agency Meeting Retail Energy 161

Shift Communications

SEPTEMBER 24, 2014

The world isn’t black and white, and your plans will never go exactly the way you write them out. Assign yourself ONE “top priority” (that aligns with a long term goal and isn’t simply a task) to complete for the day and focus your time/energy on completing that one priority. Then it all goes out the window.’

Energy 149

Energy Internal International Meeting 149

Solo PR Pro

MAY 17, 2022

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. Daria launched Steigman Communications in 1989. Sometimes you have to write about mold.

Meeting 98

Meeting Agriculture Energy Travel 98

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round.

Trends 135

Trends Marketing Pinterest Social Media 135

Newsfile

NOVEMBER 14, 2023

Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment.

Examples 116

Examples Retail Energy Product Launch 116

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

JUNE 9, 2017

And when one tends to need a life preserver to make it through one’s inbox, an autoresponder that makes you grin sometimes gives you the energy to keep going. (OK, I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing.

How To 102

How To Banking Energy Writing 102

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120