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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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Steps for public relations, human resources, and communications professionals to ethically update its company's Wikipedia article

Axia PR

Wikipedia can be a blessing for many people as they seek information and conduct research. Many companies ask their PR firm to write Wikipedia articles on their behalf. This is not an ethical practice. It can also be a frustration for organizations and companies who need to ensure their content is accurate.

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This Week in PR Ethics (11/10/22): Virtue – Twitter, Bruins and Misconduct

Ethical Voices

Marlene Neill had a great assignment for her students this week where they had to analyze a political ad of their choice to see if it was ethical. Beyond the elections, the common theme in PR ethics issues this week was (the lack of) virtue. . Twitter layoffs – Elon Musk gave a masterclass in how not to handle layoffs ethically.

Ethics 78
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia.

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230. This case underscores the blurred lines between business, politics, and law about social media.

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Publishers seek compensation and attribution from AI training data - AMEC survey

Wadds Inc.

Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. The ethical challenge for brands and corporate communications is significant. ”