PRSay

JANUARY 5, 2023

Want more proven-in-the-lab techniques for achieving your writing resolutions this year? You’ll learn to write messages that reach more readers and get the word out. But if you’ve resolved to become a better writer this year, here’s help — six of my favorite 2023 writing resolutions to make today: Make it a metaphor.

Writing 195

Writing Training Interviews Google 195

Sword and the Script

JANUARY 21, 2025

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Google offers free courses on analytics and AI.

Google 157

Google Course Survey YouTube 157

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert.

Communications 225

Communications Marketing Radio Airlines 225

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Stuart Bruce

APRIL 2, 2020

A new news trend tool lets you see and search what journalists are writing about.

Writing 128

Writing Trends Tools Google 128

Prowly

JANUARY 14, 2025

If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Expanding your media lists Writing an email or a press release? Get automatic contact recommendations based on what you write!

Pitching 104

Pitching Data Analytics Writing 104

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. And that’s just the morning!

Writing 120

Writing Exercises System Interviews 120

ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Yes, I was the type of person to write notes in class rather than using a laptop.

How To 301

How To Writing Tools Energy 301

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “who writes about [your topic] at [name of publication].” Make your business newsworthy. New” is the key word here. Those are all topics that interest local media. Contact us today!

Social Media 167

Social Media Media Local Pitching 167

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” When interviewing, a Google search uncovers everything on a candidate. However, they are looking for professionals with a couple of years of experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. Now it says you can do the same for influencers.

Software 159

Software Pitching SEO Tools 159

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis International Internal 149

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Get seen on Google. Get shared on social media.

Mobile 137

Mobile Real Estate Web Google 137

PRSay

FEBRUARY 6, 2024

Would you like to learn more tips for writing better stories and otherwise drawing readers in and moving them to act? If so, then please join PRSA and Ann Wylie at one of their 2024 writing classes You’ll learn to tell better stories, write better headlines — even write better, easier and faster.

Writing 197

Writing Insurance Insurance Construction 197

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. In that circle, write one of your keywords.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. The post How To Stand Out In Ad Tech PR appeared first on Crenshaw Communications. Many focus on specific areas like channels or identity.

How To 241

How To Advertising Advertising Data 241

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Featured Influencers.

Storytelling 329

Storytelling SEO Community Insurance 329

Flack's Revenge

JANUARY 17, 2019

Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? He painted an awe-inspiring picture of the state and direction of AI.

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media. But it’s not just about links anymore.

SEO 125

SEO Case Study Conference Retail 125

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Be credible” is the public health crisis communicator’s mantra. Communicate with them on those channels in the style and manner they prefer. Use that to your favor.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. media outlets U.S.

Analytics 104

Analytics SEO Engineering Financial 104

The Resolution Blog

DECEMBER 1, 2015

What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile! Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Two years ago our business was siloed.

Banking 120

Banking Communications Software Google 120

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 199

Media Newspapers Google Energy 199

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. There are several keyword research tools you can use to populate your list, the most well-known being Google AdWords’ Keyword Planner.

Brand 208

Brand Branding How To SEO 208

Cision

JANUARY 18, 2018

But we went one step further: Nick Bell, our VP of Marketing Communications, wrote a companion piece and linked to the Forrester article. Google isn’t a fan of republished content, and it could do both the publisher and your own site harm if you copy and paste it to your own blog. We want to establish our expertise in those fields.

Strategy 276

Strategy How To Media Infographics 276

Deirdre Breakenridge

OCTOBER 3, 2016

As communication professionals, we need to see the Cult of Easy for what it is. Sifting through the noise, managing complex communication environments and platforms are hard work. As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “ work at Stanford.

Data 0

Data Tools Technology Banking 0

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part of marketing today.

Writing 100

Writing Blogging eBook Google 100

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

” Since the Fowler memo, Big Tech players like Uber and Google may think twice about excusing inexcusable behavior or implicitly rewarding it with rich exit packages. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. Yet Fowler’s experience is a cautionary tale.

Corporate 272

Corporate Reputation Employee Policies 272

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? It covers August and September as news from the PR software community has been slow recently. Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” million in its Q2 earnings announcement.

Publicity 156

Publicity Software Google Reddit 156

The Proactive Report

OCTOBER 19, 2015

Communicate. Communication. Communication: PR is a communication function. Yes, everyone needs to be able to use email, messenger, texting and other methods of communicating, but our jobs go so much further. We need to know: how to write for the web. how to communicate visually. Make payments.

Communications 100

Communications Training Web Analytics 100

Cision

FEBRUARY 22, 2017

If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Maintain a relationship with the reporter.

Media 245

Media How To Report Social Media 245

Cision

OCTOBER 28, 2015

The numbers don’t lie when it comes to visual content in communications. Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. In communications, concepts are more accessible to our brains when presented visually. Imagery appeals to journalists.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Cision

NOVEMBER 30, 2017

Want to write for Cision®? By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Headline writing tips. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Some are bad – causing Google or other search engines to penalize content. Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy. Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.”

SEO 203

SEO Engineering Google Examples 203