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wasnt just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. As communicators, we must ensure that our messages are anchored in authenticity and purpose.
Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.
Networking is the backbone of success in Public Relations (PR) and Communications, especially for freelancers who rely on strong industry connections to land clients and grow their businesses. Joining The Communications Network Slack Channel and the Mixing Board can also be beneficial. For more resources check out this article.
The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.
That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. As a result, we’re an entrepreneurial group. “What’s a Mod Op?”
MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Treadwell, Managing Director at STG.
Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications.
Notified gave us the confidence and tools to host a professional and impactful CMD. Their expertise helped us create a product that well continue to use to tell our story.
Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.
Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. Ask yourself an important question.
With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. Campaign Zero.
There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. This accessibility has enabled individual practitioners to understand the potential of AI in management and functional communication roles. Bias is also an issue.
Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? This is crucial for understanding what topics are important to your many stakeholder groups. And how is it different from social media monitoring?
This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.
Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.
As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. The same goes for the medium used to communicate the message. Ask fearless questions.
Public relations is a strategic communication discipline that helps organizations build and maintain positive relationships with their stakeholders. A well-crafted message can resonate with audiences, drive engagement, and ultimately achieve desired communication outcomes. Message development is a critical component of effective PR.
I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.
Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. This story also highlights how unclear communications can lead to unintended outcomes. It is the responsibility of every employee communicator to deliver messages free from assumptions. Cultivate trust. Collect feedback.
In other words, we prefer honest and accurate professional assessment, which we communicate in detail with colleagues, and - if justified - salary increases rather than a one-time bonus for one project or another. You can learn more about M3 CommunicationsGroup, Inc. In short - they're unlimited.
Browne, who co-chairs PRSAs Black Voices Affinity Group with Thomas Bennett III, hosted a Diverse Dialogues livestream on Feb. For the session titled Unlocking the C-Suite, she asked a panel of Black communications leaders about their career challenges and successes. We are overcoming microaggression, bias, assimilation.
Communicators have been following that advice since the book was published in 1976. Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota, Eli Lilly and Salesforce draw readers in and move them to act. After that, comes the hard part: cutting it to three.
In a webinar with PRSA Technology , Elaine Stiles, Group Vice President at Business Wire, discussed making the most of funding news and capturing media attention.
By minimizing our public discussions and values, organizations risk diminishing their impact and limiting the support and services they can provide to these communities. Effectively communicating the importance and value of DEI requires thoughtful approaches prioritizing empathy, respect and bridge-building.
Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. In May 2023, the U.S.
For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.
in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. That’s the communication we try to get out to voters. With the Nov.
Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. They can identify subtle shifts in public opinion, track brand mentions across different languages, and measure the emotional impact of communications.
The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. The first step of this roadmap is to discuss preferred ways of communicating.
While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!
It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. But the thing is, more than one agency group may pitch similar or even identical ideas in a competitive situation. appeared first on Crenshaw Communications.
Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. The post Crenshaw Promotes Team Members appeared first on Crenshaw Communications. To kick off 2021, we are excited to announce two well deserved promotions.
The authors call out several PR giants for creating and promoting “front groups” (with misleading names like Foundation For Clean Air Progress) that actually oppose clean-air legislation. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. .”
As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.
I’m a strategic communications professional located in Kansas City. As a communicator, my job is to impact and motivate an audience through a message, and there’s no better messaging stage than a sporting event. This same approach works for leadership communications, too. But at that moment, I had clarity. Demonstrate empathy.
Making winter sports accessible to everyone takes dedication, planning, and effective communication. Building Strong Partnerships with Disability Advocacy Groups Partnerships with disability advocacy organizations strengthen adaptive skiing programs and expand their reach.
In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Getting employees involved in being communicators naturally leads to engagement.” Show don’t tell. You can combat this in two ways.
LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. The post 5 PR Tips To Promote Expertise On LinkedIn appeared first on Crenshaw Communications. If you’ve been quoted in any publications, share the links to them with an introductory sentence.
The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.
Which is where the packaging and communication of a single, coherent and well-articulated thought are critical. But in addition to a sound communications strategy, targeted audiences, and quality content, message differentiation and amplification here are key. Good leaders will listen to that community. Package the idea.
Facebook Groups offer ways to locate a specific audience and direct commentary on relevant topics to its members. Also, business-oriented Facebook Groups give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit.
By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford.
Consulting firm communications will be key to differentiation and driving value. Consulting firm communications around AI begin with a good story Though the AI buzz of the past year quickly invited a huge amount of investment across nearly every industry, some have begun to question where the “where” is. Here’s how.
They may have previously talked about ethical obligations (and these are obviously important), but with the ongoing backlash, it’s time to emphasize in DEI executive communications that a more diverse workforce is good for performance and talent acquisition/retention, especially among younger workers.
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