5W PR

FEBRUARY 8, 2025

This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. The company completely reimagined its menu and messaging to align with local dietary preferences and cultural norms. Take McDonald’s approach in India as an example.

Local 78

Local Training Data Consumer 78

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways.

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

JULY 18, 2018

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape. Don’t jump on the bandwagon and don’t be a part of “group think.”

Communications 196

Communications Storytelling Groups Community 196

Cision

APRIL 4, 2015

As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. Here are four networking tips for building relationships within your community. Here are four networking tips for building relationships within your community. Groups and associations.

Local 120

Local Community Meeting Web 120

Cision

OCTOBER 6, 2016

Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.

Storytelling 308

Storytelling Local Airlines Technology 308

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 190

Communications Insurance Insurance Community 190

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers. Invest in relationships.

Local 216

Local Government Community Corporate 216

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! With the Nov. Come to us first.

Communications 186

Communications Video Social Media Facebook 186

5W PR

MARCH 22, 2025

Making winter sports accessible to everyone takes dedication, planning, and effective communication. Building Strong Partnerships with Disability Advocacy Groups Partnerships with disability advocacy organizations strengthen adaptive skiing programs and expand their reach.

Strategy 78

Strategy Sports Training Transportation 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. During the pandemic, many media groups dropped paywalls for a time, but we’re now seeing paywalls re-emerge. appeared first on Crenshaw Communications. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Wadds Inc.

FEBRUARY 3, 2025

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. It is exceptionally well-researched, citing various sources.

Company 93

Company Public Affairs Government Case Study 93

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups. Start by acknowledging the issue and sharing what you know.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Todoist will help keep you organized by categorizing tasks into groups depending on projects or teams. What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Be sure to also visit our LinkedIn Group to share your ideas.

Twitter 293

Twitter Community Ethics Radio 293

Stern + Associates

FEBRUARY 20, 2023

Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color. Community-based partnerships between social workers and technology developers reframe innovation to incorporate a fuller spectrum of humanity , creating a more useful, equitable and joyful environment.

Local 118

Local Community Ethics Education 118

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 193

Communications Sports Journalism Fashion 193

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. The suburban communities have a vibrant manufacturing base. Media Profile is one of the largest independent firms in Canada.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

SEPTEMBER 24, 2024

One study found roughly two-thirds of B2B marketers had no direct communication with customers. Local groups – often facilitated through platforms like Meetup – are another opportunity. It’s worthwhile to have a marketing communications or PR person working the whole show – live tweeting or blogging about the show.

B2B 142

B2B Case Study Study Conference 142

5W PR

MARCH 29, 2025

As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.

Energy 78

Energy Education Employee Training 78

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. RemotePRJobs : RemotePRJobs is a specialized online platform tailored for PR and Communication professionals seeking remote opportunities.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

APRIL 21, 2020

To that end, this post is aimed at helping both job seekers and employers in PR and communications find resources for finding or fulfilling job listings. Professional Groups and PR Associations There are many associations dedicated to PR and communications. The Association for Women in Communications: [link] 7.

Publicity 123

Publicity Communications Local Resources 123

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

5W PR

DECEMBER 28, 2024

Email Marketing Email marketing remains a powerful tool for direct communication with customers. Segmentation can be used to target specific groups of players, such as high rollers or slot enthusiasts, with tailored content. These materials can be distributed in strategic locations, such as hotels, restaurants, and airports.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Each stakeholder group will be looking out for specific messages to satisfy their priorities and concerns. You need to be your company’s harshest critic. Great right?

Reputation 195

Reputation Brand Branding How To 195

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. MCS has been a driving force in healthcare communications over the past 30+ years, so I’m most excited for the opportunity to build on that legacy by steering us in the direction of success for the next 30 years.

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. Though we may feel confident in what people need to know, communicators should also put themselves in employee shoes.

Communications 109

Communications Employee Enterprise Local 109

PRSay

NOVEMBER 18, 2021

Communications technology has benefitted society but also produced ills such as helping to connect and organize hate groups and conspiracy theorists, allowing governments to incite genocide and helping to spread disinformation that targets racialized populations, the report says. Local media investment. Local media investment.

Social Media 190

Social Media Report Media Government 190

Ethical Voices

AUGUST 29, 2022

Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. I mean, it’s X, Y, Z industry using a front group to pass legislation.

Ethics 93

Ethics Groups Handbook Education 93

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. Engaging LGBTQ communications professionals with experience is best.

Employee 202

Employee Community Leadership Enterprise 202

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

David PR Group

MARCH 16, 2020

Right now, most businesses are up to their antibodies in operational and human resources issues, but you also need to remember to communicate with your customers. If you are assisting people or businesses impacted by the virus, how are you communicating it? If you need assistance with your messaging, let me know. –John.

Communications 106

Communications Brand Branding Policies 106