5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.

Guidelines 78

Guidelines Crisis Communications Healthcare Policies 78

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

PRSay

MARCH 16, 2020

Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. PRSA and the PRSA Health Academy are taking action to involve members in addressing the communications challenges of the current crisis. To date, T. Research U.S.-specific

Crisis 218

Crisis Communications Publicity Resources 218

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

MARCH 23, 2025

Companies must not only comply with regulations but also communicate their commitment to safety and transparency effectively. Marketing claims present particular challenges under FDA guidelines. This starts with developing clear internal policies for reviewing all communications materials.

Publicity 78

Publicity Guidelines Education Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

At the same time, there’s a bigger incentive for communicators to do the right thing. A central case study is the story of Bell Pottinger , in which the firm’s expulsion from the Public Relations and Communications Association for ethical breaches was taken by some as proof that the industry code had real impact.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Deirdre Breakenridge

SEPTEMBER 12, 2018

It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL).

Ethics 314

Ethics Guidelines Knowledge Base Education 314

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.  3.    Institute Brand Guidelines to Navigate your Communications  . Who you’re trying to reach.

Corporate 270

Corporate Branding Brand Guidelines 270

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. You can use a public relations strategy template, or follow these guidelines to help with your game plan. To learn more about crisis management and communication explore this article.

Strategy 155

Strategy How To Crisis Management Crisis 155

5W PR

MARCH 15, 2025

To build a strong online brand identity, you need three core elements working in harmony: visual design that captures attention and communicates your values, messaging that resonates with your audience, and storytelling that creates emotional connections. Document these traits in brand guidelines that all content creators can reference.

Branding 78

Branding Brand Guidelines Storytelling 78

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

Agility PR Solutions

OCTOBER 2, 2023

The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used components of successful marketing strategies.

Guidelines 110

Guidelines Marketing Strategy Communications 110

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 172

Measurement Communications Banking Survey 172

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising. Provide clear campaign objectives and requirements, but allow creative freedom in execution.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

PR Matters

JULY 31, 2014

That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts).

Twitter 178

Twitter Guidelines Infographics Social Media 178

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Here, then are some guidelines for an effective public apology. Take responsibility The epitome of the weasel-word apology is the awkwardly passive “mistakes were made” cliche, which, believe it or not, you can still find in corporate communications statements. Both Drew Barrymore and Rep.

Publicity 343

Publicity How To YouTube Video 343

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Talk about raising community spirits! How do we persuade Gen Z-ers to follow social distancing guidelines? The post Best Brand Moves During The COVID-19 Pandemic appeared first on Crenshaw Communications. Olive’s plea – and the brand’s response – was even picked up by CNN. I hope she shared.

Hotels 282

Hotels Branding Brand Guidelines 282

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Usually the piece must meet specific guidelines for word count, format, style, subject matter, and target audience. . The post PR Tips And Tricks For Landing Bylined Content appeared first on Crenshaw Communications. Here are some tips and tricks for landing bylined placements.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Branding Brand Advertising 89

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Crisis Communications Plan. Outline a digital communications plan comprehensive of best practices and guidelines.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

5W PR

FEBRUARY 26, 2025

Building an Accessibility-First PR Framework The foundation of accessibility-focused PR requires a fundamental shift in how supplement brands communicate with their audiences. Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

NOVEMBER 14, 2024

Next is a list of preferred channels for communicating with stakeholders, such as press releases, social media, and direct outreach. Clear guidelines on what to say and what not to say during a crisis are another key element. Support causes that are important to stakeholders and give back to the community.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 6. Build Social Guidelines. Stop crises before the start.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

JULY 18, 2017

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.

Case Study 150

Case Study Strategy Communications How To 150

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. By the same token, U.K.

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Axia PR

AUGUST 5, 2020

So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Be sure to check your own organization’s copy editing stylebook on quote attribution as some organizations have different guidelines. Getting the right quote is only half the battle.

Media Relations 118

Media Relations Corporate Communications Guidelines 118

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

5W PR

FEBRUARY 3, 2025

Organizations that invest in establishing clear values and maintaining consistent communication channels fare better when faced with public criticism. Organizations should develop communication frameworks that can adapt to rapidly changing social contexts while maintaining brand authenticity.

Reputation 78

Reputation Branding Brand Crisis 78

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. The consultation was distilled into our IDS ethical content guidelines 2021.

Guidelines 171

Guidelines Ethics Study Community 171

5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. Success requires deep knowledge of both the technical landscape and strict regulatory requirements that govern defense communications.

Technology 78

Technology Wireless Government Guidelines 78

Onclusive

AUGUST 1, 2017

Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), Because brand guidelines and messaging docs are great, but only if you know how to strategically push the limits every so often in an effort of revealing the soul behind the skin.

Branding 231

Branding Brand Guidelines Journalism 231

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization. The post Writing For Journalism And Writing For PR: How They Differ appeared first on Crenshaw Communications. In PR we only have that flexibility within certain limits.

Writing 294

Writing Journalism Pitching Report 294

5W PR

JANUARY 7, 2025

Translate content into local languages to ensure effective communication. Develop a centralized global marketing plan that outlines key messaging and brand guidelines. For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions.

Hotels 78

Hotels Local Marketing Engineering 78