5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Remote PR Jobs

FEBRUARY 25, 2025

Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. You can use a public relations strategy template, or follow these guidelines to help with your game plan. To learn more about crisis management and communication explore this article.

Strategy 155

Strategy How To Crisis Management Crisis 155

5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. Crisis Management and Reputation Protection When working with influencers, PR teams need strong crisis management protocols.

Guidelines 78

Guidelines Branding Brand Marketing 78

5W PR

MARCH 31, 2025

PR teams must balance effective communication with strict adherence to FDA regulations, HIPAA requirements, and other healthcare standards. This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

APRIL 10, 2025

Public relations teams play a critical role in communicating these compliance obligations both internally and externally. billion in penalties in 2022, making effective compliance communication essential. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation.

Communications 78

Communications Education Consumer Guidelines 78

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

5W PR

APRIL 3, 2025

When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. Talk about raising community spirits! How do we persuade Gen Z-ers to follow social distancing guidelines? The post Best Brand Moves During The COVID-19 Pandemic appeared first on Crenshaw Communications. Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Branding Brand Guidelines 282

5W PR

APRIL 22, 2025

Small businesses must be particularly vigilant about their online presence and reputation management. The Johnson & Johnson Tylenol recall of 1982 remains a classic example of successful crisis communication , demonstrating the importance of transparency and quick action.

Examples 78

Examples Small Business Insurance Insurance 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. First there’s the matter of geography.

B2B 295

B2B Industry Company Case Study 295

Onclusive

AUGUST 1, 2017

Sometimes it sits within its own communications department, other times it’s a part of digital marketing (smart!), Because brand guidelines and messaging docs are great, but only if you know how to strategically push the limits every so often in an effort of revealing the soul behind the skin. This is How You Build a Brand With Soul ”.

Branding 231

Branding Brand Guidelines Journalism 231

ImPRessions - Crenshaw Communications

MAY 31, 2024

We heard from Laura Minskere of Mediju Tilts, Andrew Cross of Walker Sands, Kristina Laco of Communications Office Colic Laco & Partners, with skillful moderation by Randall Kirsch of Jackson Spalding. As communicators, we must help clients maximize its upside and mitigate its risks. Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 6. Build Social Guidelines.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Cision

JULY 18, 2017

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.

Case Study 150

Case Study Strategy Communications How To 150

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

JULY 22, 2020

Here are some guidelines to avoid being the panelist that makes an event go south. . It’s also an opportunity to build your personal reputation, naturally. Every appearance is a building block in a larger PR and reputation strategy. . The post PR Tips On How To Be A Rockstar Panelist appeared first on Crenshaw Communications.

How To 232

How To Conference B2B Advertising 232

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

5W PR

APRIL 5, 2025

Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. A crisis can manifest in various forms, from natural disasters to cybersecurity breaches, product failures, or reputation issues.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. That means more PR professionals are at work on executive visibility and content programs and reputation management is built into every program.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

MARCH 9, 2016

The short version of the PR industry’s evolution is that six years ago it created the Barcelona Principles , a set of seven voluntary guidelines to measure the efficacy of PR campaigns. Here are my real-world guidelines for PR professionals. So, how should we measure PR outcomes? Set a budget for measurement.

Measurement 189

Measurement How To Guidelines Web 189

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 149

Communications Crisis Internal International 149

Reputation Us

OCTOBER 7, 2020

Please see the bottom of page for submission guidelines. In your words, define “reputation” and why it’s important to your nonprofit. Submission Guidelines. ReputationUs helped our organization to better understand how we are perceived by our clients, community, and the public at large. Email Submit. Kecia Kubota.

Nonprofit 68

Nonprofit Reputation Guidelines Banking 68

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

MARCH 12, 2025

Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding. Strong crisis management protects brand reputation.

Case Study 78

Case Study Branding Brand Ethics 78

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Have a clear set of standards and guidelines that you can use in making and defending any positions you take. The more complex it is, the more difficult it can be to manage reputational and other risks.

Report 176

Report Company Government Conference 176

Buzzstream

NOVEMBER 19, 2024

Here’s how she put it in our podcast discussion : I would say traditional PR is very much about brand building and maintaining a positive reputation. Journalist Communication There is also a difference between how digital PR and traditional PR interact with journalists. So it’s all about brand credibility and building brand awareness.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Waxing UnLyrical

SEPTEMBER 11, 2018

It is a difficult time to be a professional communicator. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. That is why one of the most valuable partners in professional communications is the legal department. Guest Post by John Friedman.

Communications 87

Communications Real Estate Ethics Enterprise 87

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Here are some guidelines to help you shine in your next panel appearance. You want them to remember you as an engaging communicator and your company as an expert resource on the topics at hand. The post B2B PR Tips For Speaking on Panels appeared first on Crenshaw Communications. How to be the star of your next panel.

B2B 178

B2B Trade Shows Leadership Conference 178

Prowly

FEBRUARY 28, 2025

Here are some reasons why PR is crucial when building up brand advocacy: It helps you build and maintain trust by communicating the brand's values, mission, and reliability through transparent and consistent messaging, helping you do reputation PR effortlessly. Don't do this.

Branding 104

Branding Brand Employee Case Study 104

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. I am an entrepreneur and PR professional with 18 years of experience in communication. I first met Tatevik when I was looking to expand the ethics cases outside of the US.

Ethics 53

Ethics How To Crisis Internal 53

Deirdre Breakenridge

NOVEMBER 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. She is currently a graduate student in American University’s Strategic Communications program.

Community 206

Community Nonprofit Conference Social Media 206